A New Standard for Environmental Friendliness in the Scent Marketing Industry Worldwide
Singapore, Singapore, October 19, 2013 --(PR.com
)-- All day long, consumers’ eyes and ears are bombarded by traditional advertising and marketing messages; this brings to what is called a Sensory Overload, which causes consumers to tune out traditional marketing messages altogether. A Scent Marketing Solution helps Visual Merchandisers and Marketing Managers to reactivate the customers’ attention, differentiate the brand, and increase the effectiveness of the marketing proposition.
Moreover, when combined with other sensory triggers, scents create a long-lasting sensory and emotional connection between the Brand and the customers, with returns that can be felt far after the end of the marketing campaign.
Unfortunately, Scent Marketing has never been a very environment friendly business proposition due to the consumption of power supply, frequent usage of solvents to increase fragrances’ volatility, and introduction of particulate in the air.
Hydroemission’s ScentFilm™ is the first product being presented in the Scent Marketing industry worldwide to achieve a Green Label, de facto setting a new standard for environmental friendliness in the Scent Marketing Industry.
Upon contact with air currents, ScentFilm™ releases scent molecules continuously into the ambient. This is achieved without any machinery or electricity, making it a flexible, healthy, economical, and green approach to scent marketing.
No matter the type of business of their Clients, Hydroemission can create a custom scent marketing solution that help Clients reach their customers better than ever before.
Hydroemission is a Singaporean based manufacturer, with Clients among the most reputable global brands in international retail, hospitality, property management, banking and entertainment.