Chicago, IL, October 28, 2013 --(PR.com
)-- MVP Interactive, a unique software company bringing depth to digital strategies of professional and amateur sports teams, stadiums and sponsors will be sponsoring the Q1 Productions Digital Sports Fan Engagement Conference, taking place March 3 & 4, 2014 in Dallas. Leading digital marketing and engagement specialists from throughout the industry will gather at the meeting to discuss cutting edge strategies for enhancing engagement with fans, building fan bases as well as increasing the bottom line through additional ticket and merchandise sales.
"We're thrilled to be a part of this year's conference and honored to be alongside such well-respected industry leaders,” comments James Giglio, Chief Executive Officer of MVP Interactive. “We see the industry at a key inflection point in continuing to provide engaging, cutting edge digital content for its fans and brands. We look forward to being a part of the awareness, to not only showcase our capabilities but to also provide support for the industry as a whole."
In addition to sponsoring the conference program, experts from the MVP Interactive team will be leading a panel discussion focused on Maximizing Sponsor Partnerships while Keeping Digital Content Relevant, an increasingly important topic for both sports organizations as well as sponsors. Other panelists confirmed to join the MVP team include Tim Clark, Senior Director, Optimization & Programming from NASCAR, Katie Miller, Group Director, Sports & Entertainment Marketing from The Coca-Cola Company, and Seth Fishbein, Marketing Specialist Advisor, Sports Marketing from FEDEX.
The panel will touch on a variety of topics including maintaining the integrity of content delivered to sports fans, balancing content and advertising, as well as using mobile engagement strategies during games to strengthen sponsor partnerships. With a well-rounded group of panelists representing all sides of the engagement equation, the panel will engage the audience in a thought-provoking and memorable way, providing insights into best practices and solutions to pressing challenges.
With over 100 sports teams scheduled to participate in the conference this year, the event will certainly be the must-attend sports engagement conference for 2014.
“Q1 is proud to partner with such industry leaders as MVP Interactive, who bring forward-thinking solutions to this exciting industry,” comments Kate Jeter, Production Director, “a critical component of a successful engagement strategy is ensuring content is not only fresh, but also highly relevant to the target audience, and MVP Interactive’s solutions not only help teams monitor their content but also provide analytics for return on investment, which further underline the importance of digital engagement with fans."
For more information regarding the Q1 Digital Sports Fan Engagement conference, visit the Q1 website at www.q1productions.com/sportsfanengagement
About MVP Interactive:
MVP Interactive is a unique software company bringing depth to the digital strategies of professional and amateur sports teams, stadiums and sponsors. We deliver customized solutions utilizing immersive technologies to ensure teams take the lead in providing and engaging in-venue fan experience. Our products integrate touchscreens, gesture technology, augmented reality, facial morphing, social media platforms and mobile applications to give fans unique access to their favorite teams and brands. Through innovative marketing and product design we create exciting and sharable experiences for the fan, the team, and the sponsor that is truly game-changing.
For more information, visit www.mvp-interactive.com
About Q1 Productions:
Q1 Productions designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences, including the life science and sports industries. Through a highly structured production process focused on research calls with end-users and key stakeholders in the industry, our team is able to understand the immediate business concerns of today’s leading executives. Whether focusing on new or pending legislative and health policy issues for the life science industry or upcoming marketing trends in the digital and mobile space for sports organizations, our programs provide solutions to the urgent educational and information needs of our attendees.