Strategic Partnership Announced Between Mortgage Analytics Provider InfoHounds and Leading Mortgage CRM Mortgage Quest
Durham, NC, October 25, 2013 --(PR.com
)-- InfoHounds, Inc., a Durham-based mortgage analytics firm, revealed a new strategic partnership with leading mortgage CRM provider Market Focus and its flagship product Mortgage Quest.
“Our core technology looks for repeat home buyers among a mortgage professional’s database of former customers. Those are lucrative retention opportunities for our users, so quickly identifying and marketing to an active buyer that you already know is by far the best possible lead you can develop. The integration of InfoHounds into Mortgage Quest is ideal because it allows us to bring our market-based intelligence and analytics directly into a system that thousands of mortgage professionals already use each day,” said Jason Kelley, CEO of InfoHounds.
In addition to the traditional CRM capabilities, Mortgage Quest has been a leader in developing a wide catalog of marketing content geared towards maintaining lasting, post-closing relationships with clients. Combining those features with cutting-edge InfoHounds analytics will allow Mortgage Quest users to zero in on former clients that are actively back in the housing market and connect with them, all within one seamlessly integrated workflow.
The unique InfoHounds system works by focusing on specific behavioral triggers it detects among members of a database. According to the InfoHounds CEO, detecting those opportunities on a national scale and in a timely manner is no small feat. “Unlike most other data companies, we do not depend upon unreliable data-scraping or data brokers. Instead, we have built a proprietary system that goes about this massive data challenge in a completely different way than the existing providers, which also happens to be more efficient and cost-effective.” www.InfoHounds.com
Market Focus first released Mortgage Quest in 1992, making it one of the first database marketing system designed specifically for the mortgage industry. Mortgage Quest has evolved into the one of the most sophisticated database marketing and customer process management systems available today. With over 20,000 clients in the United States, Canada and New Zealand, Market Focus is an industry leader in automated database marketing and business process management technology. To learn more please visit: http://www.emarketfocus.com/