Vending Machine Provider Improves Customer Experience with New Fleet of Vending Machines
Taralba, Australia, October 28, 2013 --(PR.com
)-- For seven years, vendSmart has been supplying vending machines to businesses across Australia. In an effort to better serve its customers, the company announced its recent acquisition of a brand new fleet of machines, each of which is equipped with the latest technology in the vending industry.
Until now, many of the vending machines provided by vending machine companies have not been connected to base stations, making the machines unable to monitor stock levels, machine temperature, or finance. As such, operators had no way of knowing whether machines were functional, stocked, or receiving the correct earnings at any given time. The newest fleet, however, is comprised of machines fitted with the latest telemetry system which enables the provider to track stock levels, refrigeration temperature, machine faults, and sales transactions. Sales Manager Graeme Evans explains, “With this information, we may know before you do what position your machine is in and have our staff activated to resolve the situation, enabling a hassle-free experience for both you and your customers.”
Another update to the new fleet equips each machine with digital signage. Evans says, “These screens will play image slideshows, avi video, and mp3 music.” Such updates are expected to provide numerous benefits for vendSmart customers. Digital signage and content strategy can drive revenue and margin growth by encouraging customers to buy more frequently and to trade up to more expensive products. A number of advantages stemming from the introduction are cited, including:
Improved in-store experience through rich, brand orientated displays of video and animation to improve brand perception and store ambiance; or increased relevance by quick response to competitive offers or customer expectations.
Employee training & skills management – Digital signage can provide staff training, memos, safety updates.
Influence upon purchase decisions – Digital displays using a combination of high quality images and video can have a powerful influence on buying decisions.
Platform to showcase your work – Slideshows and videos allow prospective clients to view some of your completed projects, promote your brand, and reinforce trust in your services.
Sharing not selling – Retailers find that information provided on screens in the store are viewed by customers as a source of information rather than as a selling or advertising device.
Your most valuable salesperson - In service or sales environments, such as car dealerships and medical offices, studies have shown that by utilizing digital signage to promote a specific offering, revenue from the sale of that product typically increased by 50%, and in some cases by an astonishing 300%. In that sense, digital signage becomes your most valuable salesperson.
To learn more about vendSmart’s new machines, visit http://vendsmart.com/au, or email Graeme Evans at firstname.lastname@example.org.