Raleigh, NC, October 31, 2013 --(PR.com
)-- With an eye on industry trends and forward-thinking purpose, award-winning brand agency, Clean Design, is announcing the launch of partner firm Clean Strategy.
“Given the increased transparency of today’s marketplace, branding must be authentic and insightful. This is what we’ve always done. Now it’s being done in a bigger way by extending our proven strategic approach to help brands achieve balance externally and internally,” announced Clean Design President, Natalie Perkins, of her agency’s alliance.
Clean Strategy – led by by Jeremy Holden, former CSO at Publicis New York and Head of Planning at McKinney, and Jeff Burkel, former CEO of Agency Management Group and COO at MicroMass – will further fortify Clean Design’s strategic strengths, as the agency will be among those tapping the acumen of Clean Strategy.
“The word ‘strategy’ has become small and has lost its true meaning,” said Holden, who has worked with some of the world’s biggest brands including Audi, NASDAQ and P&G. “Clean Strategy helps companies grow by aligning operations with communications to build sustainable movements. Strategy that drives the business and the brand – that lives internally and externally and that can fuel a movement – is big, because it was conceived to be.”
The move was triggered by Perkins’ outright acquisition of Clean Design earlier this year. A woman-owned business, the agency has been awarded certification as Historically Underutilized Business (HUB) by the State of North Carolina.
About Clean Design:
Specializing in strategic branding, Clean Design is an award-winning agency with a diverse client roster featuring prominent brands such as Red Hat, Lenovo, Duke Raleigh Hospital, UNC Kenan-Flagler and Lonerider. Ranked the #1 design firm in the Triangle, the agency offers branding, digital marketing, advertising, media planning and graphic design. For more information, please visit cleandesign.com.