RetargetingAgency.com Launches First “Affordable Care Act” Search Retargeting Marketing Program
Adams Center, NY, December 03, 2013 --(PR.com
)-- Retargeting Agency (www.RetargetingAgency.com), one of few search retargeting companies in the nation, today announced a dedicated Search Engine Marketing program for Insurance Companies, Public Advocates and Healthcare related Associations to target individuals and business professionals who are searching for products, services and answers related to Obama’s “Affordable Care Act,” “healthcare reform” and Obamacare.”
The propriety healthcare retargeting channel includes 24,000 long-tail relevant keywords created using the most popular search phrase and keyword research culled from over 22 of the leading health insurance companies current organic and paid keywords lists and 107 topic centric phrases.
Marketers now have the opportunity to serve laser focused and accurate ads to high converting audience segments who are actively searching for services and answers to the single most important issue facing Americans today. “This is the most comprehensive premium audience available today. Advertisers who take advantage of this will substantially grow their list of active and interested consumers and be able to convert them through a number of our retargeting services,” said Jay Lohmann, Co-Founder of Retargeting Agency.
The announcement comes days after Andrew Dugan of Gallup released a poll report that declared “American's Say Cost Is Top Health Problem.” Despite healthcare law's ongoing rollout, cost and access still top the list. The report stated that 23% of Americans say cost is the most urgent health problem facing the U.S. today, a four-percentage-point increase since last year that has allowed it to surpass access as the most pressing issue.
Search Retargeting it is similar to adwords or PPC marketing where online display ads are shown to people searching for a specific product, service or topic on the Search Engine Results Page (SERP). Where Search Retargeting differs is that those ads are also shown on premium websites across the Internet like CNN, Yahoo!, facebook, The New York Times, Huffington Post, ESPN and Wall Street Journal.
Retargeting Agency – Programmatic Media Buying Company
Retargeting Agency represents a precision programmatic platform that leverages unstructured data to bid, optimize and report on display and mobile inventory in real-time bidding environments. By accessing unstructured data directly from data sources, they are able to eliminate 30-day old (or more) pre-packaged audience segments and replace it with immediate recency. They specialize in building custom audiences based on keywords searched, domains visited, contextual content consumed and recency.
Contact: Jay Lohmann