Jungle Jumps Offers Tips for Evaluating Your Inflatable Business’ Email Marketing Campaign
Pacoima, CA, January 17, 2014 --(PR.com
)-- While it may be difficult to gauge the effectiveness of your commercial grade inflatable newsletter and what works with just one edition, over time you can deduce what works for your bounce house business to get the maximum number of reads and clicks each time. Take a look at what bounce house products are getting the highest read rates for the newsletter. You can also try playing with the sender name, modifying this from the inflatable company name to a person within the organization. By looking at the data, you can identify what is most effective to achieve the maximum number of newsletters read and stick with this for future email newsletters.
Click data from your bounce house business’ newsletter is also critical to finding the keys to your newsletter’s success. Again, analyze many of your inflatable business’ newsletters over a period of time. Are inflatable prospects clicking on links to your commercial grade inflatable web site pertaining to a particular bounce house product? If so, you can deduce that this is a hot inflatable product for your customers and prospects. Future newsletter efforts should focus on this, or similar, bounce house products. On the contrary, if links to your commercial grade inflatable business are getting little to no clicks from the email newsletter you may want to avoid these products, focusing on bounce houses that your inflatable prospects find more relevant to them.
While unsubscribes do not provide as much data as newsletter reads and clicks, if you see a sudden spike in the number of your bounce house prospects unsubscribing, beyond the first two or three email newsletters, this is a red flag and you need to look deeper at your newsletter content and email list. In these cases inflatable prospects could be put off by your bounce house newsletter design or content and you may want to reconsider your inflatable business’ email marketing approach. The fault could also be within your inflatable business’ email list. Outdated emails or recipients who do not fit into your bounce house business’ geographics can cause an increase in unsubscribes.
You can further test your bounce house newsletters and the audience by sending them on varying days, times of the month, and time of day. This will tell you when your inflatable prospects may be most receptive to receiving bounce house product information from you.