Chicago, IL, February 18, 2014 --(PR.com
)-- Postano, the leading social curation and visualization platform that helps sports teams and major brands distribute curated social media content to websites, event displays, retail signage and mobile apps, is proud to be a sponsor of the Q1 Productions Digital Sports Fan Engagement Conference, taking place March 3 - 4, 2014 in Dallas. Those in attendance, including marketing executives from sports organizations, major brands and event venues, will discuss how digital and social media benefits continuous communication with fans and aids in increased revenue through partnerships and advertising.
In addition to sponsoring the conference program, Postano’s Director of Business Development, Brian Cheek, alongside Pat Donahue, Digital Manager for the Los Angeles Kings, will present the “Using Fan-Generated Content to Fuel Campaigns & In-Arena Participation” case study. The session will highlight how Postano and the Kings’ through their partnership, are harnessing consumer-generated content in a creative, easy way that maximizes fan engagement strategies and marketing campaigns. Attendees at the Digital Sports Fan Engagement Conference, and specifically the Postano session, will be privy to strategies that sports teams and organizations can use to maximize fan participation.
“We are really excited to be a part of Q1’s Digital Sports Fan Engagement conference. In working with professional sports teams and college athletic departments, we’ve learned a lot about the ROI of how live, fan-generated content that’s highlighted on at-event social media boards can enhance their organizations’ social and marketing efforts,” said Justin Garritty, President of Postano. “Social and marketing leaders have embraced this visual, image economy, not only on the web, but at events and sports venues as well. The LA Kings are the leaders in social when it comes to the NHL, so we’re excited to work with Pat Donahue and present our findings at Q1.”
With over 100 sports teams, major brands and marketing agencies scheduled to participate in the conference this year, the event will certainly be the must-attend sports engagement conference for 2014.
“Q1 is thrilled to partner with such industry leaders as Postano, who bring state-of-the-art solutions for digital engagement,” comments Kate Jeter, Production Director. “A critical component of a successful engagement strategy is the incorporation of the fan’s perspective, and Postano’s platform help teams to showcase interesting content that ultimately engages fans in a unique way.”
For more information regarding the Q1 Digital Sports Fan Engagement conference, visit the Q1 website at www.q1productions.com/sportsfanengagement