Survey Reveals 57% of Women Would Prefer an Antique or Vintage Engagement Ring to a Modern Engagement Ring
London, United Kingdom, February 12, 2014 --(PR.com
)-- A survey by Libertons (http://www.libertons.com), the online jewellery marketplace, has revealed that period engagement rings prove more popular with women than modern engagement rings.
The survey of UK women aged 18-54 years old carried out in January 2014 revealed their key engagement ring preferences in the lead up to Valentine’s Day.
43% of women preferred a modern style engagement ring while 57% opted for period, with 28% preferring an antique style engagement ring and 29% a vintage style engagement ring.
“The growing demand for period engagement rings can be attributed to several factors. The most pertinent being the fact that the average age of brides and grooms has gone up,” Eleanor Mason Brown, Gemmologist, stated, “This means that they are more independent and in this time of technology there is a desire for nostalgia.”
The survey also revealed that the most important aspect of an engagement ring for women was its sentiment, which 45% of women favoured. This trumped overall style (35%), gemstone (11%) and price (9%).
The majority of women also prefer to have an aspect of control over the choice of their engagement ring. 51% of women would prefer to choose their engagement ring with their fiancee, while only 40% would trust their fiancee to buy it for them, with 9% of women opting to have full control and buy it on their own. Women over 35 also favoured choosing their engagement ring with their fiancee more greatly in comparison to women aged 18-34 who were happier having it bought for them by their fiancee.
When asked how much money should be spent on an engagement ring, the survey revealed the majority of women (38%) don’t mind how much money is spent on their engagement ring, while 26% feel less than one month’s wages should be spent. 19% feel one month’s wages should be spent while 12% believe 2-6 month’s wages is an adequate amount and only 5% feel 6 month’s wages or more should be spent.
The survey also revealed another interesting split between women aged 18-34 and 35-54, with the majority of women aged over 35 willing to help pay for their engagement ring, whilst more women aged 18-34 would not be prepared to help pay for their engagement ring. Overall 34% of women are willing to contribute towards the cost of the ring, with 42% unwilling to contribute towards the cost and 24% of women feeling they may be prepared to help pay for the ring.
For further information and a full breakdown of results please see the contact details at the bottom of this press release or see the infographic of results here: http://www.libertons.com/blog/buying-an-engagement-ring-infographic/