Survey Reveals 38% of Women Say It Doesn’t Matter How Much Their Engagement Ring Costs
London, United Kingdom, February 12, 2014 --(PR.com
)-- A survey by Libertons, the online jewellery marketplace, has revealed 38% of women say it doesn’t matter how much money is spent on their engagement ring.
The survey of UK women aged 18-54 years old carried out in January 2014, revealed key engagement ring preferences in the lead up to Valentine’s Day. Only 17% of women believe more than one month’s wage should be spent on their engagement ring with 19% saying only one month’s should be spent, and 26% saying less than one month’s wage should be spent on their engagement ring.
This finding was backed up by the fact that only 9% of women say that the price is the most important aspect of their engagement ring. 45% of women state that the most important factor of their engagement ring is its sentiment, followed by its overall style (35%) and then the gemstone (11%).
The survey also found only 40% of women want their fiancé to surprise them with an engagement ring they purchased by themselves. 51% of women favoured choosing their engagement ring with their fiancé whilst 9% of women revealed they would prefer to have complete control over the purchase and buy it by themselves.
"An engagement ring is an item of jewellery that a woman will wear for the rest of her life. Therefore women prefer a ring that they feel an emotional connection with," Matthew Betts, Director of Libertons (http://www.libertons.com), stated. "Perhaps this is why the majority of women would like to be involved in the engagement ring purchase, and do not believe the cost of the ring to be of significant importance."
When it comes to paying for the engagement ring 34% of women are willing to contribute towards the cost of the ring, with 42% unwilling to contribute towards the cost and 24% of women feeling they may be prepared to help pay for the ring.
For further information and a full breakdown of results please contact Jonathan Butler or see the infographic of results here: http://www.libertons.com/blog/buying-an-engagement-ring-infographic/.