Synqera Uses Brick and Mortar Retailers as Proof Customized Shopping Experiences Work Offline
Dusseldorf, Germany, February 17, 2014 --(PR.com
)-- Synqera, a technology startup that uses big data to bring a personalized digital experience to the physical retail store through multiple channels, will showcase tandem technologies used throughout the in-store shopping experience at the world’s leading retail trade fair, EuroShop.
The Synqera retail solution is a software-based, targeted communication platform for retail data collection and analysis. Two of the physical channels Synqera provides for the consumer that are showcased at EuroShop – Loyalty Generator and Simplate – work in tandem with the software to deliver shoppers personalized content, themed product suggestions and recommended purchase paths during every in-store experience.
Eighty-five percent of adults polled in a recently commissioned survey by Synqera, believe that their general shopping experience could be better. Providing shoppers with relevant information and promotions about products they already enjoy from the moment they enter a store to the point-of-sale vastly improves loyalty. Unplanned purchases are most impacted by information delivered within the store.
Current retail customers that use the Synqera platform and its hardware products include Ulybka Radugi, one of the largest household goods and cosmetics stores in Russia, along with premium grocery chain Land. Synqera’s analytics and customer personalization technology enhances the shopping experience at critical points throughout the sales process to convert shoppers.
80% of shoppers are interested in seeing and/or doing something while waiting to pay for their purchases. Most would be interested in seeing coupons/in-store specials, and nearly one-third would be interested in relevant partner/retailer promotions. Simplate, found at the POS within both Land and Ulybka Radugi, is a proprietary Synqera tablet devices with interactive customer display and near field communication (NFC) technology that have powerful multimedia capabilities created to attract and monetize customer attention.
Simplate is integrated with POS software and supports customers with the check and balance details on the loyalty card. It also leverages Synqera software to interactively recommend relevant products for shoppers to add to their basket, provide in-store coupons and targeted offers prior to finalizing their purchases. Another feature of Simplate is collection and analysis of real-time customer feedback via an interactive survey on customer satisfaction.
Synqera Loyalty Generator
Most Americans frequently make unplanned purchases, and half describe themselves as impulsive shoppers. Within the survey mentioned above, 92% of U.S. consumers use some kind of shopping list (68% specifically use or bring a paper list) to stay organized.
Shopping habits of European customers do not differ dramatically. That’s why in a partnership with global printing manufacturer Star Micronics, Synqera launches to both European and American markets Loyalty Generators - compact printing devices with interactive touch-screens located at store entrances providing targeted content relevant to new and returning customers. Activated with a loyalty card, the device prints out personalized product recommendations relevant to individual shopping needs and recommends new products based on predictive analytics.
Loyalty Generators found within the Land grocery chain help shoppers find and discover products that they need as well as incentivizing loyalty program members to purchase based on special offers and promotions. The interactive kiosks at the front of the store print out personalized product recommendations relevant to individual shopping needs, especially for those who repeat-purchase at the retailer. This increases overall basket size for grocers, while also providing an easy yet comprehensive marketing tool for recommended brand switching, product promotions, and upselling specific products.
Synqera will be at Hall 6 of the fair, stand F62 to present Loyalty Generator to EuroShop attendees.
Synqera, a retail technology startup, develops big data-driven technologies that bring the personalized online shopping model to physical retail stores, creating a more compelling in-store experience for consumers and greater customer loyalty and increased sales opportunities for retailers. Founded in 2010, Synqera launched its first product Simplate in 2012 in Europe and in 2013 in the United States, providing a new concept of real-time business-to-customer media communications. Synqera is headquartered in Saint-Petersburg, Russia, with its U.S. office in New York City. Visit Synqera online at Synqera.com, Facebook, and Twitter.
About Ulybka Radugi
Founded in 2001 and headquartered in Saint Petersburg, Russian Federation, Ulybka Radugi is a leading Russian retail brand of Era Trading LLC, which owns and operates more than 280 retail cosmetics and household chemicals stores across the Russian Federation. The brand collectively services more than 2.5 million unique customers annually with turnover more than USD $200MM. More information can be found at http://r-ulybka.ru.
Land is a leading high end supermarket chain with 10 stores in St. Petersburg. From its first supermarket opening in 1998, the chain offers only fresh and first-rate items from all over the world. Today the number of goods exceeds 22 000. Land applies excellent level of service with personalized approach to each customer, including personal advice on wine choice from sommeliers, coffee – from baristas, delicacy – from gourmets. More information can be found at http://LAND.ru/ and http://supermarket-land.ru/.