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bloodsugarmagic GmbH & Co. KG

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Three Reasons Why UK IT Companies Should Use CeBIT to Explore Go-to-Market Opportunities in Germany

German speaking market promises the best opportunities for UK software and IT service companies in 2014. UKs partnership with CeBIT creates the perfect atmosphere for first explorations.

Boston, MA, February 26, 2014 --(PR.com)-- With just 10 day to go before the world's largest IT fair in Hannover, Germany kicks off, the go-to-market and positioning experts of bloodsugarmagic stress the opportunities for UK IT companies to approach the German market.

bloodsugarmagic defines three good reasons why UK software and IT service companies should seize the CeBIT momentum to explore new markets in Germany, Austria and Switzerland.

1. UK’s IT companies have high visibility due to CeBIT

Being this year’s official partner country for CeBIT raises a lot of interest in UK IT high tech software and service companies. With more visibility in media and on the floor of the fair itself, UK companies should take advantage of the hype around CeBIT. Several hundred thousand visitors are a great opportunity for new leads, more sales, and interesting new partnerships.

2. Germany’s IT markets are close at hand

From UK airports you can reach almost any place in Germany within 2 hours. Business thinking, requirements, and culture is very similar and also the market shares EU driven compliance and legislation. Language is much less an issue than expected: German IT decision makers are used to English as their day-to-day business language.

3. Germany is currently the strongest economy in Europe

Germany’s Ifo Business Climate Index recorded a reading of 111.3 in February, up from last month’s reading of 110.6, data from the Munich-based CESifo group shown Monday. In particular, software vendors and IT service providers have high expectations; 87% of software vendors and 85% of IT service companies are expecting an increase in revenues according to Germany BITKOM high-tech association. Combined with the other German speaking markets in Austria and Switzerland it's the largest IT market in Europe.

“UK IT companies should now consider entering the German IT market. The demand for innovative IT to fuel the economic powerhouse is huge,” said Bernd Hoeck, managing partner of the go-to-market think tank bloodsugarmagic. “In contrast to the UK market which is heavily depending on customers from the financial industries, the demand for IT products and services is created by a widespread spectrum of many strong industries from finance to manufacturing, from automotive to engineering and services. This makes sales for IT much more robust against economic downturns.”

Based on the latest BITKOM research figures, bloodsugarmagic expect the software business in Germany to grow about 5% and IT services about 2.5% in 2014 from a high level already. “UK firms can participate in this long-lasting trend,” Hoeck continues. “CeBIT is a perfect place to explore new channels, partnerships or to take first steps into the German market. Even if you have no own presence at the UK pavilion, you can still come over and talk to us and many other players in this market.”

Please read full release and more here:
http://www.bloodsugarmagic.com/index.php/blog-en/item/three-reasons-why-uk-it-companies-should-use-cebit-to-explore-go-to-market-opportunities-in-germany

You find more information on bloodsugarmagic's award winning go-to-market services here:
http://www.bloodsugarmagic.com/index.php/go-to-market
Contact Information
bloodsugarmagic GmbH & Co. KG
Mr Bernd Hoeck
+49 7721 9461 220
Contact
www.bloodsugarmagic.com
Attached Files
Three Reasons Why UK IT Companies Should Use CeBIT To Explore Go-to-Market Opportunities in Germany
With just 10 day to go before the worlds largest IT fair in Hannover, Germany kicks off, the go-to-market and positioning experts of bloodsugarmagic stress the opportunities for UK IT companies to approach the German market.
Filename: ThreeReasonsWhyUK_EN-02-2014.pdf

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