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Soundview to Host Interactive Webinar with Chris Malone

Soundview Executive Book Summaries will host an interactive webinar on March 11th with business author Chris Malone, to discuss the concepts in his latest book, The Human Brand.

Philadelphia, PA, March 05, 2014 --(PR.com)-- We hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? In this Soundview Live webinar, How We Relate to People, Products & Companies, Chris Malone will demonstrate that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Learn more at http://www.summary.com/track/_/How-We-Relate-to-People-Products-and-Companies.

Chris is a consultant and keynote speaker who helps clients achieve sustained business growth and performance. As Founder of Fidelum Partners, he has worked with hundreds of senior executives in organizations ranging from Fortune 500 companies to start-ups and non-profits. Chris has over twenty years of sales, marketing, consulting, and organizational leadership experience, and a track record of driving growth and profitability. He was chief marketing officer at Choice Hotels International and senior vice president of marketing at ARAMARK Corporation, and has held senior marketing and sales positions at leading organizations including the Coca-Cola Company, the National Basketball Association, and Procter & Gamble. He lives in the Philadelphia area with his wife and three sons.

Attendees will learn:
• How the social psychology concepts of "warmth" and "competence" apply to the way we perceive and relate to companies and brands.
• From in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more.
• How and why we make the choices we do.
• What it takes for companies and brands to earn and keep our loyalty in the digital age.

About Soundview Executive Book Summaries
Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.
Contact Information
Soundview
Rob Carter
802-453-2526
Contact
www.summary.com

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