Vote for Your "India Ka Bigboss 2014"

Kolkata, India, March 16, 2014 --(PR.com)-- Hosiery major Dollar Industries Limited has launched a unique initiative where people can choose their favourite personalities from the fields of Politics, Film, Music, Business and Sports as India Ka BigBoss 2014.

“A Bigboss is someone who has influenced your life in some way or the other, directly or indirectly, no matter who you are. A BigBoss is a personality who has inspired millions of Indians to achieve greater heights in the fields of Sports, Films, Music, Politics and Business. The BigBoss is a personality who will take India forward in her march towards becoming a true Global Super Power. Hence we decided to give the people of India a chance to choose their India Ka BigBoss. This is an online campaign where every citizen of the country can participate and vote,” said Mr Vinod Gupta, Managing Director, Dollar Industries Limited.

Participating in the India Ka BigBoss 2014 is simple. You need to log on to www.indiakabigboss.com or visit the visit the Dollar Facebook page www.facebook.com/dollarinternational, create an account by registering your Email ID and nominate your favourite candidates in all the categories. The ones with maximum nominations in each category will be declared India Ka Bigboss 2014. The participating voters will get a chance to win many exciting prizes including I-Pad Mini and Gift Vouchers worth Rs 1000/- & Rs 500/-. If a participant refers 10 friends to vote, he/she will win mobile talk time worth Rs 50/-. Dollar will undertake a 360 degree advertising campaign to promote this initiative.

“We all know that, today, social media has become a part and parcel of daily life. Our dependency on social media is not limited to communication, information and entertainment only but the medium has become very important for brands like us to enhance our visibility and reach out to our target constituencies. Hence, we have started using social media extensively to promote our brands and also incorporate interactive initiatives over time and again for our target customers,” added Mr Gupta.

So, Fit Ho Boss, Toh Chuno Bigboss.

About Dollar Industries
Dollar Industries Ltd, is today amongst the top three hosiery brands in India. The company has four manufacturing units in Kolkata, Tirupur (TN), Delhi and Ludhiana. Dollar Industries enjoys a 15% market share in the branded hosiery segment in India. The company has tied up with national and international retail giants like Carrefour, Lulus, Bharti Walmart, Reliance Retail and others. Dollar Industries have recently started business in African market with Nigeria to reserve more export revenue. The company’s existing export markets are in Middle East and South East Asian Countries.

For further information please contact:
Sreeraj Mitra / Debarjun Kar / Kaushik Chatterjee
Sagittarius Communications
Ph: 9007307884 / 8697719300 / 9830006528