Chicago, IL, March 28, 2014 --(PR.com
)-- The methods used by law firms and accounting agencies to promote their services and capabilities are rapidly transforming into a digital process. Meanwhile, many companies are continuing to reduce their legal budgets. As a result, the competition amongst lawyers and accountants for routine billable matters remains fierce and these professionals are turning to non-traditional ways of promoting their services and engage prospective clients.
This idea is the inspiration behind Valparaiso University alum and current MBA student Robert Gorincen’s launch of NomosNet, a social network for lawyers and accountants to market their services to in-house professionals in a more personal way. NomosNet seeks to fill this void by allowing members of the site – lawyers and accountants – to publish information on the digital community’s blogs, alerts and news pages. Members may also post articles or tell the community about upcoming events and CLE programs.
Unlike other niche social networking sites for lawyers and accountants, NomosNet focuses on generating business for these professionals by proving resources to facilitate more focused and professional dialogue. This dialogue will allow professionals to develop a more complete understanding of their in-house colleagues' business needs. That way, lawyers and accountants can customize their services in a more targeted way and obtain more work.
"I realize there are several social networks for lawyers out there, with a new site that recently launched weeks ago,” said founder and CEO Robert Gorincen. “Most of these sites are missing the most fundamental reason as to why lawyers want to use social media. It's not to collaborate or socialize, but to perform a meaningful marketing function and generate more billable hours.”
Gorincen emphasizes that professionals employed by law firms and accounting agencies aren't the only ones who will benefit from the site. In-house lawyers, accountants and procurement officers will have access to the latest legal developments, news, blogs and CLE programs provided by law firms and accounting agencies.
"As a former business development professional at a large, international law firm, I have had the opportunity to discuss the availability of these resources with several lawyers that formerly practiced in-house at corporations and non-profit organizations,” said Gorincen. “The general consensus is that the legal alerts and CLE programs are extremely valuable to in-house lawyers and accountants since they don’t have access to expensive databases and directories. However, it is not always that easy to find it without aimlessly searching for it. Thanks to NomosNet, in-house lawyers and staff accountants can now find this information under one roof.”