Pacoima, CA, March 29, 2014 --(PR.com
)-- Twitter is one of the big players in the world of social media, with over 232 million active users, 53 million of which are in the United States. For your bounce house business this means expanding the reach of your audience, at no additional cost to you.
The first component to successfully marketing your bounce house business on Twitter is to create a well branded bio page. Your bio should include relevant words such as ‘bounce house’ and ‘inflatable rental’. You want to use this area to be very clear on what your inflatable business offers. Take advantage of the location section of this page as well, again being as specific as possible. This is particularly important for commercial grade inflatables companies, where your business is so dependent on the geographic area.
Put some thought into the landing page you want your Twitter page to direct to. Keep in mind that this does not necessarily have to be your bounce house business’ home page, a sub-page that may be more relevant and eye-catching may be more appropriate.
Once you have your Twitter page set up, reach out to your existing customers and business partners, encouraging them to follow you on Twitter. This will help you to gain an initial following, and further allow you to stay in touch with your bounce house customers.
Another key to successful marketing through Twitter is to create your own list of follows. Select some industry organizations and other professionals in the inflatable industry. Feel free to retweet relevant information from these organizations on your own inflatable business account. This will work towards establishing yourself as a leader and a professional in the inflatable industry.
Regular tweeting is an important aspect of successfully marketing your inflatable business on Twitter. Because tweets are short blurbs of not more than 140 characters, regular daily tweets are certainly possible, requiring minimal time commitment from your bounce house business. As you establish followers and continue looking to widen your reach, occasionally ask your followers to retweet your inflatable business’ posts, or mention favorite tweets to their own audience.
Twitter is a great way to also offer special inflatable offers and discounts to your followers. You can have the customer reference an exclusive promo code to take advantage, or simply mention Twitter. This will also help to measure the effectiveness of your inflatable business’ social media marketing.
Another option is to run a contest through Twitter. For example ‘the next 50 people to retweet this message will receive 20% off their next bounce house rental’. Not only will this entice your customers, but by retweeting this will also expand your inflatable business’ reach through Twitter.
Twitter is a great addition to your inflatable business’ marketing mix, and will further help you to build and establish your brand in the bounce house industry.