New York, NY, April 06, 2014 --(PR.com
)-- Mirabeau Wine has retained YC Media as their agency of record to handle the launch of Mirabeau Rosé in the United States, due to hit the market May 1st, 2014.
Mirabeau Wine began in the summer of 2009 when Stephen Cronk and his family moved from London to a small town called Cotignac in the heart of Provence, France. Five years later, Mirabeau is sold in nine countries and has won a number of international awards, including a Silver medal at the prestigious International Wine & Spirits Competition. Their Mirabeau Rosé is a classic Côtes de Provence AOC blend of Grenache, Syrah, and Cinsault that has been described as “heart-achingly beautiful” by The Daily Mail UK. The Mirabeau winemaking team is highly experienced with over 50 years’ expertise between them, and they are passionate about Mirabeau’s simple philosophy: to work with only the very best vineyards in the region, combine old world with new world winemaking philosophies, and never compromise on quality. Mirabeau has also successfully capitalized on social media to increase their winery's brand recognition with a viral video of Stephen opening wine with a shoe that has more than 5 million views on YouTube.
As well as a passion for making outstanding wine, Stephen is on a mission to demystify wine for consumers and has made over 200 videos covering subjects as diverse as "How We Make Rosé Wine" to "Tomato Ketchup and How People Taste Food and Wine Differently."
“We are so excited to be handling Mirabeau’s introduction to the U.S. market,” said Kimberly Yorio, President & Founder of YC Media. “Rosé is incredibly popular right now, the wines are extraordinary, and Stephen’s story is unlike any other.”
YC Media, a New York-based public relations agency specializing in food-and-beverage clients. will handle national press, media relations, and social media for Mirabeau Rosé’s launch in the United States, to generate awareness and excitement around the Mirabeau brand. The firm combines communication expertise, a thorough knowledge of the media, and passion for food and wine to develop highly effective and integrated PR strategies for its clients.
“It was clear when meeting with Kimberly Yorio and her team at YC Media, that their enthusiasm and experience are the perfect communication partners to bring our product and vision to U.S. consumers,” said Stephen Cronk, owner of Mirabeau Wine.
Seaview Imports will import Mirabeau to the United States from Provence. Seaview Imports LLC is run by Jim Galtieri, CEO and founding partner of Pasternak Wine Imports, and Marc Taub, President and COO of Palm Bay International, and provides a selection of artisan fine wines to the wine market throughout the US.
About Mirabeau Wine
Mirabeau is a family wine business based in Provence in the South of France. Stephen Cronk started Mirabeau in 2009 after 15 years working in corporate London with the principle objective of making a Provence rosé that would become regarded as one of the best in the region. With the help of his highly experienced winemaking team led by Jo Ahearne, one of only 312 Masters of Wine in the world, who qualified in winemaking in Adelaide, Australia. Mirabeau is also currently renovating a 400-year-old wine cellar to serve as their headquarters, showroom and barrel cellar and where they will host tastings and sell wine directly to the public. To learn more about Mirabeau Wine, please visit www.mirabeauwine.com.
About YC Media
YC Media, based in New York City, is a food-and-beverage focused public relations firm specializing in retail brands, culinary talent, cookbooks, restaurants, and wine. The firm’s broad scope of services includes strategic communications planning, brand development, media relations and training, crisis communications, social media, and special events. www.ycmedia.com
About Seaview Imports
Seaview Imports, founded by James Galtieri as President and CEO, represents a hand-chosen selection of artisanal, estate driven wines from the most noted wine regions of the world. National in scope and servicing all the important markets within the United States, Seaview is dedicated to national brand building.