Asbury Park, NJ, April 13, 2014 --(PR.com
)-- Coming this fall, The Tour will be visiting the nation’s premier colleges and universities as The Ultimate Campus Experience featuring health, wellness and fitness educational events and programming; brought to you by some of the nation’s strongest consumer brands. The Tour will be produced by The Passion Group who are recognized as the biggest college event management company, best known for:
· The Jeep Health and Fitness Tour
· ‘Campus Groove’ for Seventeen Magazine
· The Cosmopolitan Magazine Fun, Fearless Female Tour
· The Dodge Road Scholar Tour
The Tour’s emphasis will be weaving together education, entertainment and exciting health and fitness activities directly to the student population. The Tour will showcase each sponsor’s existing media and marketing campaign while bringing focus to trending topics facing today’s student body. The Tour will provide students with activities including (but not limited to): rock climbing walls, fitness challenges, yoga instruction, Zumba classes and guest speakers, while also exposing them to sampling, product trials, charging stations, environmental awareness, apparel fittings, on-campus media and more.
Commencing fall 2014, The Tour will begin its voyage in the Northeast traveling down the Eastern half of the US. With the spring 2015 semester schedule, The Tour resumes in Florida traveling the southern half of the US and concluding on the West coast. In a series of two day events at each of the selected top 50 universities and colleges, The Tour will provide a unique hands-on approach to reach a national audience of 3.5 million college students.
About The Passion Group
The Passion Group is a full service event marketing and management company with a specialization in events targeted to the elusive college market. Since our inception in 1983, our nontraditional approach has always remained consistent with seamless execution of experiential and digital marketing campaigns. Through our experience, we've learned that the key to building a significant market share is to secure the future trendsetters of America, college students and U.S. Military Service men & women. These are the groups representing billions of dollars of spending power and the greatest opportunity for marketers.
For more information, visit thepassiongroup.com or call 732-897-1111.