Winnetka, IL, April 22, 2014 --(PR.com
)-- Boomer women are shown to be one of today’s most important marketing demographics in Marti Barletta’s new executive edition of her book "Marketing to PrimeTime Women."
Boomer women, ages 50-75, are in the prime of life. Collectively, they are the healthiest, wealthiest, most educated, active, and influential generation of women in history. And brands would be wise to recognize their power in the marketplace.
Marketing to women expert Barletta pinpoints how to attract, convert and keep Boomer big spenders in the new executive edition of "Marketing to PrimeTime Women" (http://www.paramountbooks.com/marketing-primetime-women).
Barletta, founder of the TrendSight Group, describes PrimeTime women:
“Women control 80% of spending in the United States today. And a disproportionate share of wealth is controlled by Boomer women aged 50-75. These aren’t your stereotypical grannies. These women are active, eager to spend and discerning in their choices.”
In "Marketing to PrimeTime Women," marketing and sales professionals learn practical applications and advice for getting into the minds, souls, hearts, and purses of this influential demographic.
For more information, visit http://www.paramountbooks.com/marketing-primetime-women or call Marti Barletta at (847) 446-5861.
About Marti Barletta
Marti Barletta is the world’s foremost expert on today’s mightiest market – women and Founder of the TrendSight Group. As the author of Marketing to Women and Marketing to PrimeTime Women, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, USA Today, TIME, Business Week and many other publications worldwide. A popular speaker, Marti has enjoyed rave reviews from audiences.