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Kroger Lowers Prices Across Triangle Market

Local Grocer Reduces Costs Across the Board to Build Customer Loyalty.

Raleigh, NC, May 07, 2014 --(PR.com)-- The Kroger Co. (NYSE: KR), the nation’s largest traditional grocery retailer with 14 stores throughout the Triangle and North Carolina, has announced its second price refresh in as many years. Kroger lowered prices on thousands of items in several commodities including produce, meat, organics, natural foods and general merchandise. Loyal Kroger customers will again be the winners as a result of these adjustments.

In addition to the price reductions, Kroger will continue to offer its customers additional money-saving initiatives, including its fuel program, where customers can save up to $1 off a gallon at Kroger fuel centers; its $4 and $10 Prescription Program; weekly specials; and themed events. Kroger also will continue to expand digital coupons on Kroger.com and will offer coupon redemptions at face value.

Kroger will also continue its philanthropic efforts both in the Triangle and beyond by supporting the Food Bank of Central and Eastern North Carolina through Feeding America, the USO, Breast Cancer Awareness, the Jimmy V Foundation and a number of other local nonprofit groups and organizations.

Quotes:
“We understand that price is important to customers when they are deciding where to purchase food and essential items, so Kroger stores across the region are working to create a better shopping experience,” said Carl York, advertising and public relations manager for Kroger’s mid-Atlantic marketing region. “We stand behind our commitment to offer our customers the products they want and the friendly, top notch, fast service they deserve.”

About Kroger:
Kroger Mid-Atlantic operates 14 stores throughout the Triangle, including Apex (1), Cary (1), Garner (1), Fuquay-Varina (1), Raleigh (4) and Durham (6). This division of the nation’s largest traditional grocery retailer has 118 stores, 113 pharmacies and 75 fuel centers in Virginia, West Virginia, North Carolina and the eastern portions of Tennessee, Kentucky and Ohio, with headquarters in Roanoke, Va. Kroger Mid-Atlantic supports many Triangle hunger relief, health and wellness initiatives, and community organizations. Kroger supports the Triangle community through organizations like the Food Bank of Central and Eastern North Carolina, the V Foundation for cancer research, the Susan G. Komen Race for the Cure, and many more. Kroger Mid-Atlantic’s parent company, headquartered in Cincinnati, employs more than 338,000 associates who serve customers in 2,439 supermarkets and multi-department stores in 34 states under two dozen local banner names. For more information, please visit http://www.kroger.com.
Contact Information
Kroger
Robert Buhler
919-233-6600
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