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Next Week in San Fran.: SIIA Maximize to Feature "Beyond Cloud Challenge" to Find Next Generation of Cloud-Based Applications

Leading Annual ISV Conference will also Feature Execs from HP, SAP, Dropbox & More to Examine Opportunities for Revenue Generation and Rapid Growth.

Washington, DC, May 15, 2014 --(PR.com)-- Four of the nation’s most innovative ISVs will compete in the Beyond Cloud Challenge next week during SIIA Maximize: Beyond the Cloud – a conference that will explore emerging opportunities and innovations for driving revenue generation and rapid growth in the software-as-a service marketplace. SIIA’s Maximize – the premier ISV conference – will take place May 20-22 in San Francisco and is presented by the Software and Information Industry Association (SIIA), the principal trade association for the software and digital content industries.

On May 21, the following companies, announced today, will go head-to-head as part of SIIA’s Beyond Cloud Challenge. The event will highlight how the cloud is moving beyond computing and storage and opening up opportunities for an entirely new realm of applications. Each company will present their breakthrough technologies before a panel of industry experts, which will crown the industry’s next “Big Bang.”

Bitglass brings to market breakthrough technologies delivering security and visibility for corporate IT departments to enable mobile devices and cloud apps in the workplace, while respecting user privacy.

GageIn is Google Alerts on steroids. The company is the leader in the application of artificial intelligence to solve the big data challenges facing sales: finding high value prospects amid the Internet clutter and knowing when and why to proactively call on them. Gagein’s proprietary SmartTRACK technology discovers the most timely, relevant and actionable real-time news available on the Internet.

Infer delivers data-powered business applications that help companies win more customers. Its cloud-based business solutions leverage proven data science to model untapped data sitting in companies’ sales and marketing automation systems.

Sumo Logic is the next-generation machine data intelligence that leverages big data for real-time IT insights. The company’s cloud-based service provides customers with real-time interactive analytics.

The following industry leaders will judge the Beyond Cloud Challenge:
Todd Rahn, Audit Partner, Deloitte
Dadong Wan, Senior Research and Innovation Executive , Accenture Technology Labs
Jasmin Young, Director, Strategy, Consulting, PWC

For more information or to register for the conference, members of the media should contact Farrah Kim at farrahkim@rational360.com. Online media registration is also available at http://www.siia.net/maximize/2014/press_apply.asp.

SIIA Maximize will move beyond the myths and realities of cloud models, and focus on the disruptive technological advancements created by SaaS and cloud computing. Topics will include the Internet of Things, hybrid cloud solutions, business intelligence and other innovations that are transforming the functionality and scope of the market. The conference will feature keynote presentations by Zane Adam, Vice President of Cloud for HP and Guy Nirpaz, CEO of Totango.

Throughout the conference, over 60 industry expert executives will speak, including:
Sam Boonin, VP, Products, Zendesk
Adam Nelson, Head of Partnerships, Dropbox
Kevin O'Brien, Senior Director, ISV & SaaS Strategy for Worldwide Alliances and Channels, Oracle Corporation
MR Rangaswami, Co-founder, Sand Hill Group
Omid Razavi, Global VP, Cloud Customer Success & Growth, SAP
Tien Tzuo, CEO, Zuora

who: Software & Information Industry Association (SIIA)
what: SIIA’s Maximize 2014 - Beyond the Cloud #Maximize2014
when: May 20-22, 2014
where: The Palace Hotel, San Francisco, CA
For a complete schedule of events, visit: http://www.siia.net/maximize/2014/schedule.asp.

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.

The Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. Through the division, executives of member companies meet to brainstorm, collaborate, and discuss the industry's latest challenges. The division's many programs offer excellent vehicles for companies to develop partnerships, boost their profile, and gain strategic insight on key issues. To learn more, visit http://www.siia.net/software.
Contact Information
SIIA
Allison Bostrom
202-789-4466
Contact
www.siia.net

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