New York, NY, May 24, 2014 --(PR.com
)-- “Discovery consists of seeing what everybody has seen and thinking what nobody has thought” – Albert Von Szent-Gyorgy.
Recent reports have witnessed a staggering growth in the organic beauty industry due to increasing consumer awareness regarding personal care and hygiene.
So far, organic beauty brands have done a great job at capturing the opportunities in consumer preference for much healthier, ethically sourced products. However, they are failing to innovate on user experience for organic beauty products.
This reveals the core reason why LAVINA brought novel change to the conventional aesthetics employed when marketing organic beauty products.
When consumers think organic, they think green, mostly because organic brands have represented the word “organic” with green since the beginning of time, thus neglecting other beautiful colors consumers can relate to, which is “organic.” This style and fashion are becoming terrific and it definitely lacks the appeal that triggers buying decisions.
A study conducted in 2003 by John Hallock on gender's color preference amongst various demographics revealed that green is among the top three least preferred colors. Only 14% of the women surveyed picked green as their favorite color.
Harnessing the power of this insight and beauty being one of the top most googled topics in the world (approximately four billion searches annually), LAVINA takes a different approach when presenting their organic beauty products.
This new approach has brought LAVINA tremendous success in the industry. “Our customers online experience and our distinguished personalized products packages are some of the key factors that contribute to our brand's success,” said Rodrick Valentine – Co founder at LAVINA Inc.
Users on lavinaskincare.com have found the site to be less sophisticated when browsing through products and each product's beauty features and benefits are clearly outlined on their platform. They've also connected the power of their blog to educate consumers on the purpose of living a healthier, happier lifestyle.
LAVINA also encourages content submissions from green beauty enthusiast that will help their loyal readers live a better, healthier life. This is definitely new to the game.
To discover more about LAVINA, visit lavinaskincare.com