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Kroger Mid-Atlantic Stores Invite Customers to Support Our Troops

Local Grocer Provides $2.3 Million to Assist Military Programs Through the USO

Raleigh, NC, May 18, 2014 --(PR.com)-- The Kroger Co. (NYSE: KR), the nation’s largest traditional grocery retailer with 14 stores throughout the Triangle and North Carolina, has announced it will be offering reduced prices on various items in observance of its annual Honoring Our Heroes campaign for the United Service Organizations (USO). Kroger, together with customers, employees and vendors, will provide $2.3 million to support the USO's broad range of programs that assist service members and their families. Since 2010, Kroger has provided more than $8.5 million to support the USO – the largest cumulative gift to the USO in that organization’s history.

Kroger also is donating another $100,000 in support of USO programs separate from this campaign. Customers who are Kroger email subscribers will receive a link to a special page on the Honoring Our Heroes website where they can participate in Operation Make a Difference regarding this donation. The first 100,000 visitors will have the opportunity to choose which of four programs Kroger will spend the extra $100,000 – No Dough Dinners, United Through Reading, Hire Heroes, and Families of the Fallen.

The USO is a nonprofit that has served the United States military for more than 60 years. Through constantly-evolving programming, the USO continually lives its mission to uplift troops and their families. They sponsor educational, recreational and welfare activities both at home and abroad.

For more information on the Honoring Our Heroes campaign, visit http://www.honoringourheroes.com/.

Quotes:
“As our way of celebrating those who risk their lives for our country during Memorial Day Weekend, we are proud once again to take part in Honoring Our Heroes,” said Carl York, advertising and public relations manager for Kroger’s mid-Atlantic marketing region. “These two weeks allow our customers to enjoy savings while they support the needs of our military men and women. We invite everyone to look for the specially market tags in our store and make a purchase to help contribute to this worthwhile cause.”

About Kroger:
Kroger Mid-Atlantic operates 14 stores throughout the Triangle, including Apex (1), Cary (1), Garner (1), Fuquay-Varina (1), Raleigh (4) and Durham (6). This division of the nation’s largest traditional grocery retailer has 118 stores, 113 pharmacies and 75 fuel centers in Virginia, West Virginia, North Carolina and the eastern portions of Tennessee, Kentucky and Ohio, with headquarters in Roanoke, Va. Kroger Mid-Atlantic supports many Triangle hunger relief, health and wellness initiatives, and community organizations. Kroger supports the Triangle community through organizations like the Food Bank of Central and Eastern North Carolina, the V Foundation for cancer research, the Susan G. Komen Race for the Cure, and many more. Kroger Mid-Atlantic’s parent company, headquartered in Cincinnati, employs more than 338,000 associates who serve customers in 2,439 supermarkets and multi-department stores in 34 states under two dozen local banner names. For more information, please visit http://www.kroger.com.
Contact Information
Kroger
Robert Buhler
919-233-6600
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