Pacoima, CA, May 18, 2014 --(PR.com
)-- There are plenty of companies on the internet toting the sale of consumer lists to businesses, many of which also allow the purchaser to drill down the list by nearly any type of factor that they can imagine. As a commercial grade inflatable business, this can be a particularly effective marketing tactic to grow your bounce house business. However, like anything this should be entered into with a bit of research and understanding.
Most vendors offer both mail and email lists. While email lists generally come at a higher cost, the price for your inflatable business to market to these contacts is significantly lower than the printing and postage costs of direct mail. This is an important factor to keep in mind when deciding how to proceed with your list purchase.
The most important factor is to find the right vendor for your list. As a bounce house business, it will be most important for you to find a list based on zip code of the geographic area that you service. From there many list companies will also let you further break this down by age, income level, marital status, and a number of other factors that will make your message more likely to reach your inflatable business’ targeted audience.
Once you have narrowed your search to a few companies you will want to do your research on the vendor. Inquire about a guarantee that the addresses (whether these be mail or email) are valid. A reputable list company will generally stand by their list with a guarantee that at least 75% of their contacts will be valid. This can easily be measured with both mail and email through returned mail and bounced email addresses.
You should also request that the list vendor provide you with some customer references. Be sure to take the time to follow up with this. Many companies do not, and may regret this in the long run. Ask the customers about the success of their marketing using the company’s list and the validity of the contacts that were supplied. You will very quickly be able to ascertain whether this is in fact a satisfied customer.
Depending on the list company that you have selected, some vendors choose to send the mailing out for you themselves, with the fee only covering a one-time mailing. In this case you will need to include a very strong call to action in your inflatable business’ message. Only by having the recipient contact you, by email or phone, will you capture their information for future marketing through your own bounce house database.
If the list company does provide you with the contacts for repeat marketing, you will still want to put your best foot forward with this initial communication. This will set the groundwork for how they perceive your commercial grade inflatable business.
Purchasing a mailing list can certainly be an important aspect of your inflatable business’ marketing. Be sure to do the research so as not to fall prey to the number of companies online offering bad data for low prices.