Pacoima, CA, June 02, 2014 --(PR.com
)-- As a commercial grade inflatable business, there are plenty of local competitors offering bounce houses. By utilizing web analytics, you can design your web site to best appeal to these bounce house customers.
There are plenty of web analytics programs that are available to track a visitor’s every move, providing vital information on your bounce house business’ web site. Many of these analytics programs are free of charge to use. One of the top programs that has plenty of functionality is Google Analytics. http://www.google.com/analytics/ Simply by entering some html code, generated automatically by the Google Analytics program, onto your inflatable business’ web pages you can begin collecting valuable data about your bounce house prospects and how they navigate your inflatable web site.
The key to effectively using web analytics to benefit your commercial grade inflatable business is to know what information is important to collect, how to analyze the data, and what follow up actions should be taken to create a more effective web site.
Below are some basic terms used in the world of web analytics that you will need to be familiar with:
Hits – This is the most overused and nonsensical term in web analytics. Many sites will brag about the number of “hits” they receive. However, a single page may register many hits per visitor depending on how the page has been built. Images, style sheets, java scripts can all be measured as a hit. A much more accurate measurement of your site’s activity is visits.
Unique and Repeat Visitors – This is tracked by the visitor’s IP address. This gives you an idea of how many new visitors are coming to your inflatable business’ web site and how many are returning as well.
Pages – This is a measurement of the total number of pages being requested from the server. This can be further broken down by most analytics tools to see the average number of pages per visitor.
Session Duration – This measures the amount of time a visitor is on your inflatable web site. While this can be a useful piece of information, it is not always accurate because visitors may have simply left the window open while they are working on other things, which will greatly skew the numbers.
Referrers – This indicates how the visitor reached your bounce house web site. Whether they typed the url in directly or were referred by a search engine or other third party site. This can give you a key indication of how effective your marketing is.
Search Term – These are the statistics for what search terms your inflatable web site is being found and clicked to through the search engines.
Entry Page – This is the page where the visitor first enters your bounce house web site.
Exit Page – This is the page where the visitor exits your site.
Click-To-Path – This tells you what inflatable pages visitors are looking at both prior to and after visiting a particular page on your site. This helps to provide you with insight into how your web site is being navigated.
Downloads – This measures files that are downloaded from your inflatable business’ site, these may include PDF brochures or other downloadable items that are available to visitors.
While web analytics is by no means fool proof with many factors skewing the data, it does provide some valuable insight into your inflatable business’ web site activity, particularly when tracked and compared over a long time period.