Scent Trumps the Sensory Competition: Scent Design at The Trump International Hotel & Tower Toronto
Toronto, Canada, June 24, 2014 --(PR.com
)-- The grand revolving doors of the Trump International Hotel & Tower Toronto are your gateway to an olfactory enchantment. Close your eyes and experience the luxury of an aromatic journey like none before...
Scent branding is on the rise in the world of luxury hotels, with more and more establishments drawing on the sense of smell to enhance their design. True to their elite brand, Trump International Hotel & Tower Toronto hired master perfumer Tracy Pepe of Nose Knows Design to handcraft their signature scent. Crafted over six months with only the finest fragrant materials imported from Europe, the blend reflects the quintessential Trump values of quality, detail and excellence. Pepe's apothecary style blending infused naturals with aroma compounds to create the unique fragrant experience, “Champagne and Caviar”.
Champagne and Caviar begins with top notes of sparkling citrus and marine that tickle the nose like the scent of fresh bubbly. The aromatic journey showcases a day in the life of the rich and famous with full fruity wine, champagne and fine florals. With sophisticated base notes of musk and bleached wood, Champagne and Caviar is the scent of a dynasty that is built to endure.
Nose Knows Design founder and Scent Designer, Tracy Pepe comments: "As a scent designer, my goal is to capture brand experiences through scent. Trump International Hotel & Tower Toronto was an exciting project. The quality of the materials and the attention to detail are reflected in the scent experience."
Nose Knows Design helps to generate a powerful sensory experience that makes a memorable impression. The scented dimension supports the space’s overall aesthetics and emotional impact, helping to establish a stronger brand. For over twenty years Nose Knows Design has been scenting spaces and celebrating the positive use of scent.
EPiQVision is an intelligent event production company that caters to the Fortune 500 class. With over 15 years experience EPiQVision has become an expert at seamlessly integrating your vision with the latest technologies. From executive meetings to conventions, galas, and fundraisers, our custom and scalable solutions makes us the ultimate partner in audiovisual performance and experience.
Scent Installation completed by: EPiQVision Inc.