Brooklyn, NY, July 03, 2014 --(PR.com
)-- A chocolate company with ties to animal rescues recently received B Corporation certification.
Rescue Chocolate announced the award yesterday. The company is based in Brooklyn, New York, and was founded in January 2010.
B Corporations are relatively new. While they are for-profit companies, they focus on more than the bottom line. Written into many of their mission statements is the promise to use their corporate power to address social and environmental problems.
In Rescue Chocolate’s case, all profits are donated to various animal rescue organizations. This year, the company’s beneficiary is a group called the No Kill Advocacy Center. Past beneficiaries have included such organizations as Farm Sanctuary, In Defense of Animals, and Humane Louisiana.
While the company’s profits ultimately go to the animals, its products are only for humans to enjoy. Rescue Chocolate produces 7 flavors of chocolate bars which sport such names as Peanut Butter Pit Bull, Pick Me Pepper, and Foster-iffic Peppermint. The chocolates are vegan, kosher, organic, fairly traded, and handcrafted.
As of January 2014, there were more than 900 certified B Corporations from more than 60 industries in 32 countries. A non-profit organization called B Lab is responsible for certifying the B Corporations, grading them on social and environmental performance, transparency, and accountability. The “B” stands for “benefit.”
B Lab likens its process to that utilized by other groups in granting certifications for fair-trade coffees, organic fruits and vegetables, and LEED-certified buildings. To achieve B Corporation status, a company’s impact on all its stakeholders--workers, suppliers, the larger community, and the environment--is measured and scored.
In addition to awarding certification, B Lab advocates for legislation to accelerate the growth of social entrepreneurship and investing. It has developed a customizable platform for investors to benchmark and report on the impact of their global equity portfolios. Additionally, it provides tools for businesses to measure and improve their social and environmental performance on their own.
For more information on Rescue Chocolate, visit www.RescueChocolate.com. For a virtual tour of B Lab, visit www.bcorporation.net.