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IP TechEx Facilitates Exclusive North American License to Bring vH Essentials® PMS Relief Formula to the Market

Lake Consumer Products has acquired from Back Bay Scientific the exclusive rights to a clinically tested over the counter product for the management of changes in mood, appetite, and the ability to concentrate during Premenstrual Syndrome (PMS).

Tampa, FL, July 13, 2014 --(PR.com)-- IP Technology Exchange, Inc. (IP TechEx), a business intelligence services company focused on technology partnering, licensing, & analysis, Lake Consumer Products, a subsidiary of Wisconsin Pharmacal Company LLC that manufactures and markets a wide-variety of innovative over-the-counter health care products, and Back Bay Scientific, a research-oriented company that develops and commercializes innovative functional food products that address mass-appeal health needs, today announced that through the efforts of IP TechEx, Lake Consumer has acquired from Back Bay Scientific the exclusive North American rights to a clinically tested over the counter product for the management of changes in mood, appetite, and the ability to concentrate during Premenstrual Syndrome (PMS).

PMS consists of a cluster of physical, cognitive (mental), and emotional symptoms that occur from two to ten days prior to the onset of menstruation.

Back Bay Scientific’s unique over-the-counter product consists of complex carbohydrates that work naturally with the body to increase, indirectly, the synthesis and activity of the neurotransmitter, serotonin. Reduced levels of brain serotonin have been linked with mood disturbances such as anxiety, anger, poor impulse control, an inability to concentrate and appetite changes, disturbances that are associated with PMS.

In two clinical trials, the product improved typical PMS symptoms such as anger, tension and confusion for about three hours after consumption of the product. In addition, self-reported cravings for sweet and starchy foods were also significantly diminished.

The product’s developer, Dr. Judith Wurtman, has directed a program in women’s health at the MIT Clinical Research Center, founded a weight management center at a Harvard University Hospital and has published several books on nutrition and weight loss. Recently she published "The Serotonin Power Diet" and a book to help children eat better, "Simon Loses His Tummy." She is a weekly contributor to the on line Psychology Today and has a weekly radio segment on an NPR affiliate.

Lake Consumer Products plans to launch the product, previously known as PMS Escape®, under the trade name vH essentials® PMS Relief Formula.

“We are very enthusiastic about working with Lake Consumer Products as they seek to commercialize this unique product that helps women deal with natural changes that occur during PMS,” said Marc Tobin, Co-Founder and Chief Operating Officer of Back Bay Scientific.

“Lake Consumer Products is excited about bringing this proven technology to market,” said Jody Currie, Director of Innovation & Business Development at Wisconsin Pharmacal Company. She added, “We believe that vH essentials® PMS Relief Formula has the potential to positively impact the health and well-being of millions of women.”

“IP TechEx is pleased to facilitate this technology licensing agreement with Wisconsin Pharmacal and Back Bay Scientific,” said Joel Edelson, Director of IP Licensing at IP TechEx.

About Lake Consumer Products

Lake Consumer Products, a subsidiary of Wisconsin Pharmacal Company, markets and distributes a wide variety of over-the-counter personal care products to help achieve total wellness under its brands, which include vH essentials®, YeastGard Advanced®, and MG217®. Lake Consumer Products is committed to meeting the needs of today's consumer, creating quality personal and health care products that can be used with confidence during every stage of life, and bringing continued innovation to all of its brands and products. For more information about Lake Consumer Products, please visit www.lakeconsumer.com. For more information about Wisconsin Pharmacal Company, please visit www.pharmacalway.com.

About Back Bay Scientific, Inc.

Back Bay Scientific is a research-oriented company that develops and commercializes innovative functional food products that address mass-appeal health needs. These products seek to improve the quality of life, and help people to enjoy longer, healthier, and more productive lives. Back Bay Scientific's products are based on naturally-occurring compounds, and have all undergone rigorous testing to confirm their efficacy. For more information, please visit their website at www.backbayscientific.com.

About IP TechEx

Our Goal at IP Technology Exchange, Inc. is to provide you with the knowledge you need to bring your ideas to market. To help meet your business objectives, we provide predictive insights and intelligence which can guide you to find the right partner, file the right patent, or develop the right technology. Our three categories of services: Partnering Services, Technology Scouting, and Knowledge Resources can help you find your way. In addition, IP TechEx offers the tools to search, analyze, and understand the landscape of Intellectual Property to companies of all sizes. IP TechEx is a business intelligence services company with operations in the United States and the United Kingdom. For more information about IP TechEx, please visit our website at www.iptechex.com.

Contacts:

IP TechEx

USA:

Gassen Gutierrez

813-305-1460 x 249

Wisconsin Pharmacal Company, LLC

Back Bay Scientific, LLC

Brian Meehan

Marc Tobin

262-789-7630 x 131

866-243-6868
Contact Information
IP Technology Exchange, Inc.
Joel Edelson
1-813-305-1460 ext288
Contact
www.iptechex.com

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