Bühler Strengthens Its Commitment to Coffee Processors in Africa with the New SORTEX B ColorVision™ Sorter for Premium Quality Product
London, United Kingdom, July 20, 2014 --(PR.com
)-- In direct response to increasingly challenging operating conditions faced by coffee processors in Africa, the Bühler Group, a global leader in food processing and optical sorting solutions, has invested in a purpose-built customer service facility in Nairobi, Kenya, and reinforced its dedicated portfolio of customer-focused optical sorting technologies for coffee with the SORTEX B ColorVision™.
With the price for coffee falling globally, there is greater pressure on coffee processors to extract an improved yield from the incoming coffee beans. Many are turning to additional hand picking, in order to achieve the quality necessary to meet export standards, or investing in alternative low-cost solutions. However such measures cannot consistently meet the ever stringent demands of the industry.
“In today’s margin-squeezed coffee sector, time is money and hand picking represents a further limitation to productivity,” said Bühler global product manager Jose Rubens.
To empower coffee processing customers to achieve superior yields, whilst maintaining high quality and throughputs cost effectively, Bühler has introduced the SORTEX B ColorVision™ optical sorter. The SORTEX B ColorVision™ can detect a wide range of foreign material and subtle colour defects, typically found in Arabica Coffee, such as discoloured, immature, vinegar/foxy and insect damaged (broca) coffee beans.
Featuring superior feed, vision and ejection systems, engineered for conventional high capacity coffee sorting, it is the first choice high capacity sorter for mainstream coffee processors who seek the assurance, functionality and trusted performance of the SORTEX brand, without the niche technologies of Bühler’s SORTEX A range.
“The SORTEX B ColorVision™ has been designed to sort a variety of coffees, enabling processors to achieve a high reject accuracy and process efficiency, ensuring a high yield of consistent quality end-product in one pass, with the minimum number of sorting modules, thus boosting their productivity and profit margins,” said Lawrence Kuhn, Buhler Sortex territory manager for Africa.
Additionally, Bühler has established a new Regional Centre of Excellence in Kenya. This state-of-the-art facility, together with an expanding hub, located in Togo, West Africa, brings Bühler’s 150 years of expertise and coffee sorting know-how to the key African coffee producing regions. Providing training, as well as sales and service support to its customers in the region, the 1800 square metre centre will also allow coffee producers the opportunity to witness first-hand sorting demonstrations of their green coffee samples.
With the introduction of the SORTEX B ColorVision™, Bühler has developed a sophisticated and flexible optical sorting solution, with a wide range of customisable product options, allowing coffee processors to meet their sorting requirements, at high processing speeds and with the lowest cost of ownership. Together with the new customer centre in Kenya, the SORTEX B ColorVision™ underpins Bühler’s continued support of coffee processing excellence throughout the region, and ensures that Bühler’s coffee processing customers receive the continuous, dedicated service and support, whatever their needs.
Bühler is a global leader in the field of process engineering, in particular production technologies and services for making foods and advanced materials. Bühler operates in over 140 countries and has a global payroll of over 10,000. In fiscal 2013, the company generated sales revenue of CHF 2,322 million.
Tracey Ibbotson, PR Executive, Tel: +44 (0)1992 537421 Tracey.firstname.lastname@example.org