Allegro Beverage Corporation Seals Partnership with AFBI in Staging the Country’s Most Prestigious Barista Competition
Manila, Philippines, July 29, 2014 --(PR.com
)-- Allegro Beverage Corporation, the country’s leader in providing complete beverage solutions announces today its partnership with the Association of Filipino Baristas Inc. (AFBI), licensed national body of World Coffee Events to the Philippines, in staging the 2nd Philippine National Barista Championship (PNBC) --- the country’s most prestigious barista competition.
Preliminary rounds for the 2nd PNBC are set from October 15 to 16 at Treston International College in Fort Bonifacio Global City, Taguig while final round of the event is set on October 17 at Resorts World Manila in Newport Boulevard, Pasay City.
“Allegro Beverage Corporation have been serving the local coffee industry for the past 15 years, and it is with great honour and pride that AFBI, along with World Coffee Events, recognize our company as a partner in advancing the Barista profession in the Philippines,” says Leo de Leon, President and General Manager of Allegro Beverage Corporation. “The partnership with AFBI in staging the 2nd Philippine National Barista Championship is a realization to our goal that local Baristas will no longer be seen as just people behind the counter, but as professionals with refined skills in a culinary art,” adds Mr. de Leon.
“We are pleased to know and welcome AFBI’s partnership with Allegro Beverage Corporation in staging the 2014 Philippine National Barista Championship,” comments Cynthia Ludviksen, Managing Director of World Coffee Events. “The World Barista Championship aims to spread enthusiasm and passion for specialty coffee and draw more attention and respect for Baristas in the industry. The 2nd PNBC will enable Filipino coffee enthusiasts to better appreciate the technical skills, knowledge, and training required to create their favourite specialty beverages,” notes Ms. Ludviksen.
PNBC encourages and recognizes professional achievement in the art and skill of espresso beverage preparation and service. During the competition, Baristas will prepare and serve twelve coffee drinks: four espressos, four cappuccinos and four original espresso-based signature beverages of their own creation, all within a 15-minute timeframe. Seven Judges, including four Sensory Judges, two Technical Judges and one Head Judge, will evaluate each of the competing Baristas. The winner of the 2nd PNBC will represent the Philippines in the 2015 World Barista Championship, April 9 to 12, 2015 at the Specialty Coffee Association of America (SCAA) Expo in Seattle, USA.
Resorts World Manila is the exclusive platinum sponsor of the 2014 competition. Treston International College is the event’s gold sponsor. For more information, visit the competition’s official website www.philippinenationalbaristachampionship.com.
About Allegro Beverage Corporation
Allegro Beverage Corporation (ABC) is the country’s leader in providing complete beverage solutions and the exclusive distributor of the finest espresso equipment, brewers, coffee beans, gourmet syrups and sauces, and teas all used to produce sublime beverages with simple to complex flavours that cater to the most discriminating of tastes among beverage aficionados. Being at the forefront of providing comprehensive business solutions, ABC provides “Wow” service geared towards ensuring efficiency and peace of mind through a wide coverage with a growing network of service centers and dealers in strategic locations all over the country. For more information, visit www.allegrobeverage.com.
About World Coffee Events
World Coffee Events (WCE) is the premier producer of events for the coffee community worldwide. Its mission is to develop events that engage the specialty coffee community and promote coffee excellence. The current portfolio involves competition events such as the World Barista Championship, the World Cup Tasters Championship, the World Latte Art Championship, the World Coffee in Good Spirits Championship, the Cezve/Ibrik Championship, World Coffee Roasting Championship, and the World Brewers Cup, as well as show features such as the Espresso Bar and the Brew Bar. Visit www.worldcoffeeevents.org for more details.
About the Association of Filipino Baristas Inc. (AFBI)
The Association of Filipino Baristas, Inc. (AFBI), the licensed national body of World Coffee Events to the Philippines, is a non-profit organization dedicated to the preparation and advancement of coffee preparation. AFBI aims to position itself as the primary advocate and spokesperson of the Filipino Barista community, and help create a community of Filipino Baristas as ambassadors of coffee quality and craftsmanship. Visit www.afbi-philippines.com for more details.
About Resorts World Manila
Resorts World Manila (RWM) is the first one-stop, non-stop entertainment and tourism destination in the Philippines that features exciting recreational thrills, outstanding performances, unique events, and spectacular lifestyle and leisure options. Conveniently located across Ninoy Aquino International Airport Terminal 3, RWM is an instant gateway to world-class Philippine hospitality.
The premier integrated lifestyle hub is home to three superb hotel brands: the all-suite luxury Maxims Hotel; the five-star brand Marriott Hotel Manila; and Remington Hotel which offers cozy and superb accommodations for great value. With a variety of sumptuous dining options of over 50 food and beverages outlets ranging from international fine dining to casual quick service restaurants, RWM also offers a wide range of culinary fare. For more information, visit www.rwmanila.com.