CitizenNetís QuickSight Audience Optimization Tool Named as Finalist in Nielsenís Challenge for Facebook Preferred Marketing Developers
Los Angeles, CA, August 06, 2014 --(PR.com
)-- CitizenNet’s optimization suite QuickSight, which delivers innovative analysis, and visualization solution for marketers, was recently named as a finalist in Nielsen’s Challenge for Facebook’s Preferred Marketing Developers (PMD) Program. This spring, twelve PMDs from around the world descended on London and Menlo Park, Calif. for two day-long challenges to demonstrate their digital media software and marketing expertise. The challenges included integration of the Nielsen Online Campaign Ratings™ reporting application programming interface (API), among other components, to create better processes and a more seamless experience for brand advertisers.
“Most marketers will tell you that too much time is spent aggregating, formatting, analyzing and illustrating data that is critical for both looking for opportunities and reporting on campaign insights to Stakeholders. When Nielsen announced this Challenge, we knew that our Data visualization tools could solve this problem for marketers who are looking for a more holistic approach to audience planning,” said Dan Benyamin, CitizenNet CEO and Founder. “QuickSight is a new kind of tool: part analytics, part reporting, part control room so that people immediately have access to this data. Being named a finalist in Nielsen’s Challenge is a huge validation for our technology, and we appreciate Nielsen’s dedication to innovation to drive better results for their advertiser clients.”
CitizenNet leverages patented technology for audience prediction and optimization in order to double results with Facebook advertising. The recently released new set of features for the QuickSight dashboard enrich the built-in analytical tools, increase the efficiency of reporting across multiple data sets, and improve the quality of the visuals produced.
For more information on CitizenNet, visit www.citizennet.com.
CitizenNet, a Facebook Ads Preferred Marketing Developer, leverages patented technology for audience prediction and optimization that doubles results with Facebook advertising. QuickSight is CitizenNet’s core optimization solution providing data insights with fast, attractive reports through real-time, open data architecture, multi-dimensional analysis tools, and presentation ready visuals. CitizenNet’s clients include industry leading eCommerce, event, entertainment, and education companies.
About Facebook’s PMD Program
Facebook’s Preferred Marketing Developer program is a community of hundreds of developers across more than 45 countries, focused on making marketing easier and more effective through technology partnerships.