Washington, DC, August 22, 2014 --(PR.com
)-- Clairvoyix, the leader in enterprise class, hospitality specific marketing automation, is pleased to announce their commitment to the International Luxury Hotel Association through the sponsorship of a session that is top-of-mind with hospitality sales and marketing professionals.
“Our clients, our prospects, and our partners are all talking about quantifying the ROI from online and social media campaigns,” said Mike Schmitt, Clairvoyix’s CEO, “the debate is no longer about if you should be allocating your scarce marketing dollars to online and social media, but how much should I budget and how do I quantify the results? Should I still do email marketing? How will I know what is the most effective channel? How will I know who prefers email vs. online vs. social media?” This session will help answer those questions so that attendees can leave with the understanding that all campaigns can be measured, even as targeted marketing becomes more confusing with multiple channels each requiring their own specific level of expertise.
All the current buzz phrases that have marketers scrambling for information will be addressed in the session, including “Big Data”. “At Clairvoyix we believe that our large chain clients and our single independent properties all have Big Data challenges. It really is a function of too much data that is not in a form that can be understood and leveraged by hoteliers,” Mike Schmitt went on to say. “We know from practical experience that the first thing you need to do is to get your ‘little data’ house in order before embarking on the ‘Big Data’ journey. While there is a great opportunity to understand and action against a recent guest’s posted reviews, it will only create a major problem if the review is not associated with the proper past guest. This requires an accurate past guest database with the ability to match against social media and other forms of online data.”
The session promises to deliver the kind of information that will give hoteliers the confidence to address this very current and important topic, to the benefit of their hotel organization no matter the size or type of property.
The International Luxury Hotel Association Fast Forward 2020 Conference will be taking place Sept. 22 – 23, at the Gaylord National Convention Center in Washington D.C. “We are bringing together Industry Experts and Thought Leaders to answer the greatest challenges facing the hotel business today,” said Barak Hirschowitz, president of the ILHA, adding that “The ILHA is the luxury hotel industry’s biggest influencer, reaching over 300,000 hospitality professionals though its Media Channels and Publications.”
About the ILHA: The International Luxury Hotel Association is a membership based global non-profit association for the luxury hospitality travel industry. The ILHA provides its members with the resources needed to enhance professionalism, ensuring their continued growth and success to better meet and exceed the expectations of their guests. The goals of the ILHA are to improve service standards, create a global forum for communication between luxury hoteliers, promote innovation and help its members make the right technology decisions for their hotel http://luxuryhotelassociation.org/
About Clairvoyix: Clairvoyix is a leading provider of highly scalable database marketing systems and digital agency services. Offered as a “Software as a Service”, our solution is preferred by both internationally recognized branded chains as well as independent hotels.
The Clairvoyix Hospitality Solution includes support for highly targeted e-mail, social media, video, direct mail and mobile campaigns, with ROI based on actual guest spend. Our demonstrated commitment to quality, speed, and affordability has made us the choice for leading luxury hotels and resorts for over eleven years.
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