Mercer Capital Management, Inc.

Memphis, TN, November 02, 2007 --(PR.com)-- Mercer Capital is pleased to announce the publication of Business Valuation: An Integrated Theory, Second Edition, by John Wiley & Sons, Inc. Written by Z. Christopher Mercer, ASA, CFA and Travis W. Harms, CFA, CPA/ABV, the Second Edition aims to show why business appraisers do what they do and how valuation concepts are interrelated, while providing a concise discussion of the most widely debated valuation topics.

Business Valuation: An Integrated Theory, Second Edition expands upon the concepts and theories first introduced in Valuing Shareholder Cash Flows: The Integrated Theory of Business Valuation, published in 2005 by Peabody Publishing, LP, and enables accountants, auditors, financial planners, and attorneys to understand and correctly apply fundamental valuation concepts. The Second Edition demystifies modern valuation theory, bringing together various valuation concepts to reveal a comprehensive picture of business valuation, and includes a new chapter on the valuation of S corporations, as well as an expanded treatment of valuation from the perspective of nonmarketable minority shareholders.

An excellent basis for understanding and correctly applying modern valuation theory, the Second Edition integrates various valuation concepts to reveal a complete and clear picture of business valuation.

Mercer Capital is a business valuation and investment banking firm serving a national and international clientele. They offer a broad range of consulting and investment banking services, including financial reporting and tax valuation, M&A advisory, fairness and solvency opinions, ESOP valuation services, and litigation support. For over 25 years, Mercer Capital has been bringing uncommon professionalism, intellectual rigor, technical expertise, and superior client service to a broad range of public and private companies and financial institutions located throughout the world.

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