Paving Contractors in Clifton Park, NY, Target Home and Business Owners Through Online Marketing

Mechanicville, NY, August 30, 2015 --(PR.com)-- For home and business owners in and around Clifton Park, it should soon be much easier to locate a skilled and knowledgeable paving contractor to carry out driveway paving and resurfacing, parking lot paving, asphalt sealcoating, and related services. Richard’s Paving, Inc., which has been in the business for more than 30 years, is teaming up with the online marketing specialists at Prospect Genius to improve its Web presence. The ultimate goal is to ensure that people in the region who are going online in search of paving contractors can quickly and easily connect with Richard’s Paving, Inc. to get the assistance they need.

Prospect Genius is implementing a variety of proven Web marketing techniques on behalf of Richard’s Paving, Inc. One of these tactics is mobile Web site creation. Mobile Web sites display the same information as their desktop counterparts, while avoiding many of the issues that can make desktop-only content difficult to view on a smartphone or tablet. A May 2015 survey by BrightLocal found that 61% of mobile users say they’re more likely to contact a local business if it has a mobile Web site. With Prospect Genius’s help, Richard’s Paving, Inc. will become more mobile friendly.

In addition to mobile site creation, Prospect Genius will be using a process known as search engine optimization, or SEO, to ensure that people querying a search engine such as Google, Yahoo!, or Bing in search of paving contractors in the greater Clifton Park area encounter Richard’s Paving, Inc. among the results. SEO can help sites display closer to the top of the page for relevant search engine results listings.

“Increased Web visibility and accessibility, whether on a mobile device or a desktop computer, can help a small business connect with more prospective customers seeking the services it offers,” explains Matt Gallo, a senior Internet marketing specialist with Prospect Genius. “For Richard’s Paving, Inc., we want to give the business a chance to reach out to people who might not learn about its services through offline media.”

Richard’s Paving, Inc. is a bonded and insured paving contractor with 30 years of experience in its industry. The business offers asphalt resurfacing, repair, and installation for residential, commercial, and industrial properties in Clifton Park.