Announcing the Partnership Between Afrika Tikkun USA and Shea Yeleen - a Collaboration Designed to Support Sub-Saharan African Communities

Announcing the Partnership Between Afrika Tikkun USA and Shea Yeleen - a Collaboration Designed to Support Sub-Saharan African Communities
New York, NY, November 25, 2015 --(PR.com)-- Afrika Tikkun USA and Shea Yeleen are excited to announce their collaborative relationship, designed to support Afrika Tikkun’s Cradle to Career holistic development model in South Africa. Shea Yeleen’s shea butter-based skin care products create living wage opportunities for women shea producers in Northern Ghana. Effective immediately, Shea Yeleen is committed to donating 5% of net sales using the “afrikatikkun” promotion code. Shea Yeleen is also committed to donating 5% of total net sales on historically-significant days. The partnership will commence on #GivingTuesday (December 1, 2015), as part of Afrika Tikkun’s 2nd Annual Mandela Legacy Week. These promotions will empower patrons to further support Afrika Tikkun’s mission through the purchase of Shea Yeleen’s premium shea butter body products made through www.sheayeleen.com.

Liz Ngonzi, CEO of Afrika Tikkun USA, “Shea Yaleen has an innovative and sustainable development mission that empowers Sub-Saharan African women. Given that 65% of our beneficiaries and 70% of our staff are female, the partnership will enable Afrika Tikkun to continue creating pathways of upward mobility for the girls and women in our communities and beyond.”

Rahama Wright, Founder and CEO of Shea Yeleen said, “After visiting the Afrika Tikkun center in Johannesburg I not only fell in love with the children but the mission of this great organization. Our partnership is an opportunity to improve the lives of young people in South Africa.”

Shea Yeleen is a unique social enterprise that includes a 501(c)3 nonprofit and a commercial entity that sells high-quality, unrefined shea butter products. Shea Yeleen's social impact is to help women turn shea seeds into shea butter in a safe working environment providing them living wages. This means 5 times the daily minimum wage in Ghana. To learn more, please visit www.sheayeleen.com

For additional information about Shea Yeleen, please contact Michelle A. Pascal at MAP Unlimited PR; michelle@mapunlimitedpr.com, 917-715-3659.

Afrika Tikkun was founded 20 years ago, soon after the emergence of democracy in South Africa, to actively address the consequences of decades of institutionalized oppression. Recognizing that the youth of the country would become the future leaders of South Africa, the founders’ vision of the sustainable upliftment of children and youth from the most devastated communities immediately won the personal support of President Nelson Mandela as our Chief Patron.

Afrika Tikkun’s 600+ employees invest in the development of disadvantaged youth from cradle to career, by providing a holistic set of educational, health, and social services designed to enabling them to become the leaders of tomorrow. Afrika Tikkun aims to empower communities to develop new generations of productive citizens, in order to provide a sustainable future for the nearly 20,000 children and youth whom we serve in five townships in Gauteng and Western Cape provinces of South Africa.

To learn more, visit www.Afrikatikkun.org
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Afrika Tikkun USA, Inc.
Marie Bergqvist
732-208-3304
afrikatikkun.org
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