Berkshire Hathaway HomeServices California Properties Agents Treated to Inspiring Speakers, New Tech Tools, 2017 Marketing Campaign and More at Annual Sales Rally

Irvine, CA, February 12, 2017 --(PR.com)-- The new year is off to an amazing start for the agents of Berkshire Hathaway HomeServices California Properties.

At REIMAGINE 2017, the company’s annual sales rally January 30, more than 1,100 agents were thrilled to receive new tech tools, hear expert speakers, and witness the unveiling of the 2017 branding campaign in a day filled with motivation, knowledge, and unlimited networking.

“We are passionate about ensuring our agents are equipped with information regarding the 2017 real estate market, and have the cutting-edge tools to support our customers,” said Mary Lee Blaylock, President & CEO. “It was so inspiring to see the smiles on the faces of agents from San Diego to Santa Barbara as renowned experts kept everyone on the edge of their seats with their predictions and strategies for residential real estate in 2017.”

The high-energy teambuilding event at Hotel Irvine was attended by agents and staff from Berkshire Hathaway HomeServices California Properties’ more than 58 offices. They were treated to motivational presentations by Mary Lee; Ron Peltier, Chairman & CEO, HomeServices of America; Gino Blefari, CEO, HSF Affiliates; and Tom Ferry, CEO, Tom Ferry International.

They also received exclusive, innovative technology designed to make their work life more efficient, productive, and easier: mobile apps, enhanced communications, online programs, and cloud storage–all provided at no cost to Berkshire Hathaway HomeServices California Properties.

A highlight of the rally was the unveiling of the company’s 2017 branding campaign, “Find Your Perfect,” which will debut across multiple media platforms throughout 2017.

A lavish networking and cocktail reception followed, overflowing with hors d'oeuvres, a signature beverage, photo booths, and an Inspiration Wall where agents shared their thoughts, goals, and inspirations.

Also in attendance were companies dedicated to accelerating Berkshire Hathaway HomeServices California Properties agents’ success in 2017 and beyond: First American Home Buyers Protection, Impact Marketing Specialists, One Step Services, Dee Signs, Los Angeles Times, San Diego Union-Tribune, Power Digital Marketing, Cloud CMA, Data Float-IDC Global Inc., HomeServices Lending, Pickford Escrow, The Escrow Firm, and California Title.

“Everyone who attended REIMAGINE 2017 left with a spirit of confidence that we are off to a fantastic new year, and that they are supported by a company dedicated to their success,” said General Counsel Martha Mosier. “I can’t wait to hear about their achievements, and we’re looking forward to doing it all again next year!”

About Berkshire Hathaway HomeServices California Properties:
Berkshire Hathaway HomeServices California Properties proudly supports nearly 3,000 sales associates in more than 58 offices spanning the Central Coast to San Diego. In 2016, our expert agents assisted nearly 12,500 customers in selling or buying a home, with a total closed volume of more than $12.5 billion.

Berkshire Hathaway HomeServices California Properties is a wholly owned subsidiary of HomeServices of America, Inc., and a member of HSF Affiliates, LLC. For more information, visit www.bhhscalifornia.com. To learn about career opportunities, call 858-523-4940.