Davie, FL, October 13, 2017 --(PR.com
)-- Baby K’tan, LLC has updated their carrier sizing chart to include a new size XXS category as well as well as improve the current sizing chart ranges. The changes will allow consumers to more accurately select their personal size and will allow the product to cater to a wider demographic of consumers.
The brand made the decision to modify their sizing after careful consideration and evaluation of market demographics, research and customer feedback. With the addition of the XXS, Baby K'tan has made additional improvements to the sizing chart ranges, but it will only affect select shoppers who are petite/size 0 or who were previously in the L and XL size categories. Individuals who currently own a Baby K’tan Baby Carrier can continue to use their carrier. Safety and usage are not affected.
“Every individual is unique and we know that sizing is not an exact science, but our continuous research and development has allowed us to improve upon our accuracy and we are enthusiastic about these updates,” says Michal Chesal, President and Co-founder of Baby K’tan. “This will progress our brand forward and provide a better experience for our customers.”
With a growing global market, the XXS category will also help support the efforts of the brand’s nearly ten Asia distributors, whose demographics largely demand the new carrier size.
Contact Baby K’tan
For help choosing the correct size carrier, customers can visit www.babyktan.com/Sizing where they will find an interactive sizing calculator. For additional questions or comments, customers may reach out to the K’tan Care team at firstname.lastname@example.org or 866-YES-KTAN (937-5826).
Retail and wholesale accounts may direct their inquiries to email@example.com.
About Baby K’tan
Baby K'tan, LLC is a Florida based juvenile products company founded by two families raising children with special needs. Their initial product, the patented ready-to-wear Baby K'tan carrier, won numerous awards for best newborn carrier. Baby K'tan continues to increase their product line with smart, simple and stylish products that assist in baby-parent bonding and make life easier.
The Baby K'tan team proudly devotes a percentage of its proceeds from the sale of all Baby K’tan products to the American Heart Association and the National Down Syndrome Society.