Birmingham, AL, May 04, 2008 --(
PR.com)-- Birmingham, AL - Red Mountain Beverage Company has taken the wraps off a new energy drink, which it hopes will find a niche in the $3 billion a year energy drink market. The new drink is called Vulcan Energy Drink and is owned by Birmingham-based Red Mountain Beverage Company.
The drink will be available at first only at restaurants, health clubs, stadiums and bars. The initial product rollout will be in the form of "Bag-in-the-Box". BIB energy drink produces very little waste due to the fact one 5 gallon BIB is equivalent to 22 cases of the worlds leading energy drink. And with a price of 1/3rd the cost of the world leader, this provides for a huge savings and profits. There's absolutely no mixing, measuring or spilling, and waste is virtually eliminated.
Red Mountain Beverage has worked over a year on getting the taste just right. And has put together a comprehensive marking campaign including radio, print and outdoor advertising, as well as traveling to sporting events, concerts and college campuses.
The company will bring cans to the market in late 2008. Look for Vulcan Energy Drink in an 8.3oz can.
About Red Mountain Beverage Company.
Birmingham-based Red Mountain Beverage Company owns and manages companies in the beverage area. It is owned by Linearstone Holding Corporation a company diversified in a number of business sectors such as technology, healthcare, natural resources and consumer products.
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