Sí TV is a fresh irreverent, English-language Latino cable network that connects with young viewers through vibrant and relevant programming made just for them. Our 24-hour network delivers a mix of original and acquired programming including the latest in entertainment, lifestyle, talk, standup comedy, classic series and feature films, as well as irreverent reality programming that pushes the boundaries of the genre. Sí TV goes beyond tradition by catering to today’s English-speaking Latinos who consume English media, but still want shows that speak to their Latino roots.

Sí TV’s Early Roots

Founded and chaired by writer/producer Jeff Valdez and entrepreneur Bruce Barshop,
Sí TV was established in 1997 as a production company to develop, produce and distribute original English-language, Latino entertainment. The company’s slate of shows over the years has included the talk show “Café Olé with Giselle Fernandez, the stand-up comedy showcases “Funny is Funny!” and “Latino Laugh Festival,” and Nickelodeon’s highly rated and critically acclaimed family comedy “The Brother’s Garcia,” which made television history as the first English-language sitcom with an all-Latino cast and creative team of writers, directors and producers.
The network launched on February 25, 2004 in over 7 million homes and is now a cutting edge cable network that is putting America’s melting-pot onto the small screen and further positioning Latino culture into the mainstream. Sí TV celebrates the broad appeal of Latino culture and is embraced by its Latino and multicultural audiences.

Sí TV’s Mission

Our mission is to deliver authentic and original programming in English while portraying Latinos in non-stereotypical roles. Sí TV delivers entertaining programming on subjects that are important to young Latino and multicultural audiences whose culture is an integral part of their identity.


Private Company