Latino Link by Joe Kutchera: New Book Explains How to Build Brands Online with Hispanic Communities

An amazing convergence is happening in marketing today: the growth of the U.S. Hispanic population and the growth of digital media. Hispanics increasingly use the Internet to keep in touch with family and friends. They search for product information. They compare prices, print coupons and shop online. Is your brand ready? - October 23, 2010

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