Semcasting Adds Accordant Media to Its IP Zones Partnership Network
Semcasting, Inc., a leader in audience targeting and enhanced data solutions, has added specialized media buying and optimization expert, Accordant Media, to its network of IP Zone partners. Accordant is the first trading desk enabled for campaign execution using IP Zones, a patent-pending technology that analyzes prospects and directly converts them into fully qualified online audiences. - February 27, 2013
Semcasting Partners with AppNexus on IP Zones
Semcasting, Inc., a leader in audience targeting and enhanced data solutions, today announced its partnership with AppNexus, a world leader in real-time advertising delivery technology. The announcement marks the integration of Semcasting’s audience targeting system, IP Zones, into the AppNexus platform. IP Zones effectively solves the Reach, Data Integrity and Privacy issues that are common in RTB environments. - November 03, 2012
IP Zones Political Collection - 100% Voter Reach to Smartphones, Tablets, Homes and Businesses
New breakthrough in online ad targeting allows political candidates to locate voters across multiple devices based on party affiliation, contribution history, and opinions on hot button issues--all without using cookies or tracking pixels of any kind. This new solution to behavioral targeting is 100% "Do Not Track" compliant. - July 31, 2012
Advertising at Scale: IP Audience Zones Without Cookies; 5.2 Million Target-Ready Online Audience Zones - More Than 70 Million Demographic Combinations
Semcasting, Inc., a leader in predictive data solutions, announced the release of IP Audience Zones. Designed to power Agency Trading Desks, DSPs, Ad Networks and Analytical Platforms, IP Zones is a breakthrough audience identification platform that maps nearly 100% of online home, education and... - October 29, 2011