'So Gay' Advertising Campaign is 'Most Talked About' Ad Campaign of 2008
Advertising campaign for gay tour operator Amro Worldwide, created by gay marketing agency Out Now, is described by US AdWeek website as "year's most talked about." Amro Worldwide reports strong sales results after 'So Gay' campaign's success. - February 07, 2009
Latest Gay Market Research Data Reveals Gay Travel Market Now Valued at Almost £5 Billion Pounds Annually
The latest UK market research data on gay and lesbian travel has been revealed at London's WTM World Travel Market. The Mark Travel Corporation strengthens its targeting of the gay market by joining Out Now's GayComfort travel marketing accreditation program. - November 16, 2008
Latest LGBT Travel Marketing Research: Train Staff How to Better Serve Gay Market Customers
Most travelers take being able to relax, and feel comfortable being themselves on vacation, entirely for granted. But not so most gays and lesbians, who consistently rate the welcome they receive as a factor critical to the success of their vacation. Now, a new online training accreditation program gives tourism staff the skills they need to understand and allay gay travelers' concerns to experience a truly 'gay-comfortable' vacation. - May 08, 2008
Thinking of Coming Out as Gay at Work? UK Gay Workers Say - Don't
Gays and lesbians in the UK market have told gay market researchers that they believe being open about being gay at work is not a good idea. New research reveals that most gays and lesbians worry that being openly gay harms their promotion prospects. In other findings, harassment problems are reported by many in UK workplaces. - April 12, 2008
Gay and Lesbian Travelers Set to Enjoy Better Customer Service
The gay travel and tourism market is keenly targeted in 2008. But many gay and lesbian travelers worry that they may experience customer service levels that can be tainted by discomfort -- or outright homophobia -- when traveling. A new online training program has been launched to address these issues. - January 11, 2008
Coming Out Gay at Work - New Equality Research Reveals New Findings
For many gays and lesbians, coming out gay at work has improved in recent years. But for many it is still fraught with problems. New Out Now research for Millivres Prowler reveals that many gays and lesbians still face equality problems in the workplace if they choose to reveal their sexuality to work colleagues. - January 11, 2008
Major New Gay Market Research Begins -- Will Gordon Brown Win The UK Gay Vote?
The most comprehensive gay and lesbian market research ever undertaken launches this week in the UK. Out Now consulting will measure a range of consumer and social indicators in the gay community, including the factors driving the so-called 'pink' vote. In an election expected to be tight, the 3,000,000 gay and lesbian votes up for grabs could prove decisive. - October 08, 2007
Lesbian and Gay Marketing - Largest Ever UK Gay Market Research Study Announced
Today it was announced that new gay market consumer research by the leading global GLBT marketing and advertising agency - Out Now - is to be undertaken for the UK's leading gay and lesbian media products: DIVA, GT (Gay Times) and Pink Paper. - August 25, 2007
Irish Gay Community Marketing Research Report Released - New Gay Market Trends
Groundbreaking new GLBT market research data on the Irish gay and lesbian community is released today. The most comprehensive lesbian and gay market research ever into the GLBT community in Ireland reveals much about the Irish gay and lesbian community. Out Now 2007 GCN Ireland Gay Community Market Report released. - June 17, 2007
Out Now Consulting Wins Gay Advertising Award in New York
The third annual Commercial Closet Association 'Images In Advertising' Awards 2007 are announced in New York. Lufthansa 'OutShots' gay advertising campaign created by global gay marketing agency Out Now Consulting wins award for "Outstanding Interactive." - June 16, 2007
New Ireland Gay Market Research Reveals: How Green is the Irish Euro?
The results of the first ever market research measurement of the lifestyles and spending power of Ireland's 200,000 lesbians and gay men are about to be released. The Out Now 2007 GCN Ireland Gay Community Market Report will shed new light on gay community issues and reveal the facts - and the myths - that lie behind Ireland's Pink Euro gay market economy. - June 12, 2007
Irish Elections - Gay Community Voting Intentions Revealed
In new market research of Ireland's gay and lesbian community, a strong likelihood to vote for Labour or Green parties is revealed in figures released for the first time. - May 19, 2007
Reaching The Gay Market? Try Better Marketing and Advertising
Gay consumers find themselves increasingly targeted by advertising and marketing. But much of this marketing misses the mark. Variety magazine covers this trend and says mainstream advertising agencies need to lift their game. Leading global gay marketing agency Out Now Consulting shows where things are going wrong. - May 13, 2007
Lord Browne Not Alone - Half of UK Gay Workers Are Afraid to Come Out
Resigned CEO of BP, Lord Browne is in good company - half of all UK lesbians and gay men say they do not feel able be out as openly gay in the UK workplace. Out Now Consulting gay market research for Diva and GT magazines reveals the extent of the problem. - May 05, 2007