Jo Dee Messina Makes Music with Twitter
Embracing technology and social media, Jo Dee Messina took only days to produce a downloadable single and streaming music video in an industry that traditionally takes months to navigate from idea to distribution. She enlisted her Twitter followers, asking them to tweet pictures of themselves holding up handwritten signs to be included in the video for “Unbreakable.” After watching her account “blow up” with replies and retweets, Messina decided to enlist TuneCore to distribute online. - February 18, 2013
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