iPad is the #1 Brand Among Kids 6-12; Digital Entertainment is Replacing Traditional TV
The iPad’s introduction five years ago forever changed the way kids and families consume entertainment. It is now the #1 brand among children 6-12, according to findings from the 2014 Young Love® study, the nation’s largest survey of brands among youth and families. Apple’s iPad trumps iconic kid brands such as McDonald’s, Toys“R”Us, Nickelodeon, and Disney. - October 05, 2014
Apple's Popularity Among Kids 6-12 is Flattening; Android Poised for Growth
Kids' and moms' affinity for Apple products is waning; meanwhile Android is set to grow among youth as it develops an aura of cool in kids' eyes. - November 06, 2013
Smarty Pants® Study Finds Moms Want Familiar, High-Quality Brands That Delight the Whole Family
Crayola and Disney top Moms’ Most Loved Brands of 2009, according to a Smarty Pants®study of more than 4,500 mothers of 6- to 12-year-olds. With Momfinity™ scores of 902 and 895, respectively (out of a possible 1,000), the study reveals that these two brands outperform other leading... - November 26, 2009