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4K Research & Consulting, LLC

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Marketing Financial Services to Generation X provides a detailed look at the issues impacting GenX’s views related to investing and financial services. With 88 charts and 30 tables, the results of the survey are segmented by respondent age, gender, geographic region, household income, household size, presence and age of children, and level of educational attainment, providing marketers and planners with insights into the attitudes and actions of this generation ripe for financial services. - May 19, 2014
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