Euro Fashions Introduces Sidharth Malhotra as Its Brand Ambassador, Launches New TVC

Euro Fashions announces Sidharth Malhotra as its brand ambassador with the launch of its latest commercial, which endorses the new tagline, Start Something Sexy. - April 19, 2017

Bumchums Amplifies the Fun Quotient with Its New Campaign

Bumchums launches new ad campaign to reinforce its core message, Fun It Up! - March 11, 2017

Rupa Frontline Launches New Campaign, Hails Ranveer as "Aankh Ka Taara"

Rupa Frontline has launched its latest ad campaign starring Ranveer Singh. - February 22, 2017

Rupa Frontline Revamps Its Brand Identity, Launches New Logo

Rupa Frontline has recently revamped its new brand identity with the launch of its new logo, which aims to capture the sensibilities of the Millennials. - January 18, 2017

Rupa Footline Launches a Brand New Collection of Designer Socks

Rupa Footline presents a new range of designer socks that delivers international standard within an affordable price range. - January 06, 2017

Rupa Unveils Designer Hoodies Under Its Premium Thermal Wear Brand, "Torrido"

Torrido Premium Thermals, India’s leading thermal wear brand, introduces Torrido Hoodie, which redefines style and functionality in the thermal wear category. - November 27, 2016

Rupa Softline Launches Miss Chandni

Miss Chandni is a bra with Perfect – 10 exclusive comfort & convenient features, which guarantees 100% ease with style. - October 02, 2016

RUPA Conducted 31st Annual General Meeting (AGM) at ICCR

The 31st Annual General Meeting (AGM) of the Members of Rupa & Company Ltd took place at the Indian Council for Cultural Relations (ICCR). - September 15, 2016

Euro Fashion Inners Launches Fluorescent Underwear Under the Label Micra Flash

Euro Fashion Inners announced the launch of its sub brand, Micra Flash. - September 01, 2016

Rev Up Your Style with Fiero and Elvis, New Offerings from Euro Fashion Inners, a Premium Inner Wear Brand from the House of Rupa

Euro Fashion Inners launches new collection of briefs called Fiero and Elvis. - June 17, 2016

Bumchums Launches a Whole New Range of Casual Wear for Women

Bumchums presents an exclusive range of active wear, leisure wear, lounge wear and relax wear available in multiple colours and styles for Women. - May 22, 2016

The Economic Times Best Corporate Brands Summit Announces Rupa and Company Limited as the "Best Corporate Brand 2016"

Rupa and Company Limited, one of the largest knitwear brands in India, was adjudged the ‘Best Corporate Brand 2016’ by The Economic Times at ‘The Economic Times Best Corporate Brands Summit 2015’ held in Mumbai. Brands were selected through an extensive survey based on the... - February 05, 2016

Rupa Group Announces New TVC for Its Premier Underwear Segment, Euro

Euro launches a new TVC titled "Around the World in One Euro." - January 11, 2016

Stay Warm and Stylish This Winter with Rupa Thermocot, India’s First Choice in Branded Thermal Wear

Rupa Thermocot brings a range of light and trendy thermal wear, which are soft on skin and helps maintain the style quotient even in winters. - December 02, 2015

Rupa Torrido Launches New Campaign, "Sardiyon Mein Only Torrido"

As the cold fingers of winter have started gripping the nation, the new TVC of Rupa Torrido encourages Indians to choose Torrido Premium to stay warm and comfortable. It shows that a mischievous Polar Bear whose touch turns everyone into blocks of ice, except those who are wearing Torrido Premium... - November 20, 2015

Bollywood Actor, Ranveer Singh Gets a Massive Response as the Face of Rupa Frontline

Rupa Frontline, a flagship brand of Rupa & Co Ltd., has recently signed Bollywood actor Ranveer Singh as its brand ambassador. The association has been receiving a huge response across media with the latest Rupa Frontline Ad becoming one of the most popular commercials in Indian Innerwear Category. - July 18, 2015

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