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Rupa and Company Limited

Press Releases

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Euro Fashions announces Sidharth Malhotra as its brand ambassador with the launch of its latest commercial, which endorses the new tagline, Start Something Sexy. - April 19, 2017
Bumchums launches new ad campaign to reinforce its core message, Fun It Up! - March 11, 2017
Rupa Frontline has launched its latest ad campaign starring Ranveer Singh. - February 22, 2017
Rupa Frontline has recently revamped its new brand identity with the launch of its new logo, which aims to capture the sensibilities of the Millennials. - January 18, 2017
Rupa Footline presents a new range of designer socks that delivers international standard within an affordable price range. - January 06, 2017
Torrido Premium Thermals, India’s leading thermal wear brand, introduces Torrido Hoodie, which redefines style and functionality in the thermal wear category. - November 27, 2016
Miss Chandni is a bra with Perfect – 10 exclusive comfort & convenient features, which guarantees 100% ease with style. - October 02, 2016
The 31st Annual General Meeting (AGM) of the Members of Rupa & Company Ltd took place at the Indian Council for Cultural Relations (ICCR). - September 15, 2016
Euro Fashion Inners announced the launch of its sub brand, Micra Flash. - September 01, 2016
Euro Fashion Inners launches new collection of briefs called Fiero and Elvis. - June 17, 2016
Bumchums presents an exclusive range of active wear, leisure wear, lounge wear and relax wear available in multiple colours and styles for Women. - May 22, 2016
Rupa and Company Limited, one of the largest knitwear brands in India, was adjudged the ‘Best Corporate Brand 2016’ by The Economic Times at ‘The Economic Times Best Corporate Brands Summit 2015’ held in Mumbai. Brands were selected through an extensive survey based on the parameters... - February 05, 2016
Euro launches a new TVC titled "Around the World in One Euro." - January 11, 2016
Rupa Thermocot brings a range of light and trendy thermal wear, which are soft on skin and helps maintain the style quotient even in winters. - December 02, 2015
As the cold fingers of winter have started gripping the nation, the new TVC of Rupa Torrido encourages Indians to choose Torrido Premium to stay warm and comfortable. It shows that a mischievous Polar Bear whose touch turns everyone into blocks of ice, except those who are wearing Torrido Premium Thermals. - November 20, 2015
Rupa Frontline, a flagship brand of Rupa & Co Ltd., has recently signed Bollywood actor Ranveer Singh as its brand ambassador. The association has been receiving a huge response across media with the latest Rupa Frontline Ad becoming one of the most popular commercials in Indian Innerwear Category. - July 18, 2015
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