CoolTool, Inc. Announces Appointment of Craig Stevens as CEO
CoolTool, the leading platform for testing and optimization marketing concepts and assets, today announced the appointment of Craig Stevens as Chief Executive Officer (CEO). This appointment enables CoolTool to accelerate the rollout of new solutions and enter the next phase of the company’s... - June 18, 2021
Replacing Usability Lab Tool UXReality Earned a Top Spot at the MarTech Award 2019
UXReality has been named the Best Conversion Rate Optimization Technology of 2019 at the respected The Marketing Technology Award in New York. The solution represents the newest tendency in mobile UX world. It helps to create an awesome digital experience by seeing through users’ eyes, understanding their feelings, knowing what they say via one AI-powered app for getting mobile behavior insights. - March 28, 2019
Online Access to Consumers at CoolTool: Get Neuromarketing Insights Within Hours
From now you are able to get both conscious and nonconscious consumer measurements anywhere and anytime. CoolTool has launched the real-time direct access to respondents (called "online panels" in the research world). - September 14, 2018
CoolTool Has Launched AI Powered Webcam Eye Tracking
CoolTool is a unique automated neuromarketing platform expanding the opportunities of neuromarketing research to a previously unimaginable extent. Recently, the company has developed and launched the beta version of unique webcam-based eye tracking running on Artificial Intelligence technology. The... - August 16, 2018
CoolTool Introduces the New "Implicit Priming Test" Tool for Finding Out the Subconscious Attitudes
The Implicit Priming Test designed by CoolTool is a technology for capturing and identifying the unconscious reactions to external stimuli. It’s a fully automated test that allows anybody (not only professional researchers) to determine people's preferences, stereotypes, and prejudices. - February 17, 2018