HatLaunch Signs NASCAR Veteran Kenny Wallace After "UsedHotdogs.com" Stunt Draws More Than 19,000 Visitors in Three Days
Two-person team behind the mystery campaign at the Enjoy Illinois 300 says it is pulling advertising dollars out of Big Tech and putting them into local tracks, businesses and events. NHRA sponsorship follows Oct. 2–4. - September 17, 2026
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