The Counter Unveils Choice 2008
With over 312,120 possible burger combinations, The Counter clearly prides itself on the freedom of choice it gives to its guests. Now, the Culver City-based build-your-own burger concept is taking its theory one step further: Inspired by the importance of the upcoming presidential election, The... - October 22, 2008
Nation's Restaurant News Names The Counter One of 2008's Six Hottest Concepts
The Counter®, the premium burger concept known for its amazing number of possible combinations, has just been named one of six hot concepts for 2008 by Nation’s Restaurant News. According to Nation’s Restaurant News’ website, the editors select the six emerging restaurant... - August 27, 2008
The Counter Appoints New Chief Development Officer
Randy Carucci Brings Three Decades of Expertise to The Counter® - October 12, 2007
The Counter Has Over 95 Restaurants Under Development, Scheduled to Open Throughout the Country Over the Next Three Years
Jeff Weinstein’s original premise for The Counter™ was simple. He wanted to create a laid-back, family-friendly hamburger joint, but with a modern look and ambiance. Weinstein accomplished his objective in December 2003 with the opening of The Counter in Santa Monica –... - January 06, 2007
"The Counter" Tries to Contain Growth after Launching its Franchise Initiative
After features in GQ and on OPRAH naming The Counter one of the Best 20 Burgers of All Time, demand soars for locations nationwide. - June 15, 2006