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Danish Company Produces IKEA Family´s New Mobile Phone Website

Mobile Partners Group has launched Family Mobile - a new mobile phone offering exclusive to IKEA Family members. Retouch is sole vendor for the online solution.

London, United Kingdom, August 14, 2008 --( When millions of IKEA Family members visit the furniture giants new mobile phone company, Family Mobile, to sign up for an account, it´ll all happen on a website developed and produced in Copenhagen, Denmark.

The company behind Family Mobile, Mobile Partners Group, is now launching a competitive mobile phone company in the UK. The furniture giants mobile company has chosen Danish web agency Retouch to develop and produce all parts of the website.

Partner in Retouch Johan Staureby says of the development of the website: "We saw a big and exciting challenge in the development of a website that would be able to differentiate itself in such a competitive market. As in all other web projects we based our work on the business model and targets of our client before we looked at the visual and design part of the project. That approach appealed to Family Mobile."

The CEO of UK company Mobile Partners Group, Teddy Søgaard Pedersen, says of Retouch: "We have been extraordinarily satisfied with having Retouch as our web partner. Without their dedication and professional competence, we hadn´t been able to launch on time and with the desired quality. As a consequence of this professional approach we expanded the business relationship with Retouch during the project, making them sole vendor on our entire web strategy. We are very proud of the results and see Retouch as a long term strategic partner for Mobile Partners Group".

The mobile phone industry is not entirely new to Retouch as one of the largest danish operators, CBB Mobile, is an ongoing client.

Retouch is undergoing substantial and fast development with its approach to online development and is now in the process of cementing danish web developement internationally.

"We made a firm footprint internationally during Q1 and Q2 of 2008 winning 2 new clients in London and pursuing other interesting projects abroad", Johan Staureby, Partner in Retouch, says.



For further information on this project or Retouch, please contact Johan Staureby or +45 32 23 30 00.
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Nicholas Paludan-Müller

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